Protection update - Issue 106

£23,296 a year - the value of a Dad in 2009!

The amount of time dads spend on household chores can often be overlooked. Did you know it would cost £448 a week to replace the work the average dad does each week on household chores and childcare! This equates to £23,296 a year and highlights that the value of work dads perform around the home shouldn’t be underestimated.

Our new Value of a Dad customer flyer (W12575) can give you the opportunity to reach out to underinsured families and help support you with sales in the family protection market.

To complement our latest Value of Parent research we also have a suite of sales material available:

• Value of a Parent research booklet 2009 (W12555)
• Value of Parent Support pack 2009 (W12554) which includes:
  
  • Adviser guide to direct mail
  • Value of a Mum customer flyer (W12551)
  • Value of a Parent customer flyer (W12552)

Both customer flyers can be ordered individually.

To view or download these items please visit our Value of a Parent page on our Adviser Centre or contact the protection sales team or your usual Legal & General contact.