Did you know that it is five times cheaper to retain existing clients than seek out new clients and that 80% of business comes from 20% of your customers? So retention can be very profitable to your business.

Segmenting your client base

Having a comprehensive database with specific data on customers could give you a competitive advantage. Using a database to contact your clients and build on your relationship will help increase loyalty and offer cross-selling opportunities.

See more on Client Groups

Communications

Regular reviews, consistent communication, rewards and loyalty programmes go a long way to ensuring customers become a long term value and revenue stream for your business.

See our product pages for material and ideas and sample letters to help you keep in contact with your clients.

See more on Income development through retention.

Your Marketing

We’d like to share our marketing expertise with you. We can provide you with advice, top tips and pointers on how to plan your marketing activity.

View our Marketing Guide Demo (PDF)

This guide will provide you with advice and top tips on a range of different methods of marketing, as well as pointers on how to plan and financially assess marketing activity. To find out more speak to your usual Legal & General contact or ring us on 0845 273 0008.

(We may record and monitor calls. Call charges will vary.)