21/12/2011

Merry Christmas and a happy New Year.

Our entire protection team would like to send you their best wishes for Christmas and New Year. We hope you have a good rest over the holidays and we look forward to working with you in 2012 when we'll have lots of exciting and innovative campaigns to help your business.

2011 has been another tough year for all but we hope that you've found our support good for business. Here's a quick reminder of some of our key deliveries:

• Critical Illness Cover - Check out our new CIC - young person's flyer (PDF) created to help you sell CIC to your younger clients.
• Personal protection - Our personal protection budget planner calculator can be used in meetings with clients to help you identify their monthly outgoings and potential protection needs. Visit the website for client facing flyers and letters to help your marketing campaigns.
• Retention tools – look out for lapsing direct debits early in the New Year with our Early Warning System (EWS), and use our reinstatement tool.
• Income Protection Benefit - do your clients understand the differences between IPB and CIC?  Use our CIC vs IPB Adviser Comparison Guide (PDF) to help explain.
• Business protection - we've had two exciting launches - Relevant Life Plan and Legal Services.
• Underwriting uncovered - our latest 'outcomes guides' will help you to manage expectations with clients who are experiencing certain health issues.  Some of our underwriting experts have created videos to talk to you about CIC definitions and IPB.
• Declined case referral – if you recommend Partnership, we’ll securely transfer all relevant personal and medical information to them so you don’t have to start the application process all over again. Find out more.

Our two technological deliveries for 2011 received great feedback:

• Faster interactive underwriting - three out of every four applicants now receive an immediate decision online. You may recall our advertising campaign "Number of clicks going down….Point of sale decisions going up." - This campaign has reached the finalist list at this year’s Chartered Institute of Marketing (CIM) excellence awards 2011. Find out more.
• iPhone and iPad protection quote app - launched in September it means you have access to quotes on the go.

Good for business

We'll be talking to you in January with news of what's available to help you to meet the challenges of 2012 and beyond, but here’s a brief look at some of the deliveries happening in the New Year.

• Client claims testimonial videos
• Personal Protection lead generation ideas, online calendar 2012 and direct mail letters
• Business protection market development guide

Merry Christmas and Happy New Year

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