11/08/2011

Guiding you through the marketing minefield

Marketing guides.
Over the past few weeks we have issued our new range of marketing 'top tips' guides. Each guide aims to support you with your marketing activity for you to take out what is useful and use as you wish.

The topics covered include:

• Let's talk about marketing
• Look who's talking on the web
• Let's talk about social media

All the guides, together with information on client solutions and technical support are available on our dedicated marketing support microsite.

News flash - Next week 'Let's talk about professional connections will be launched.

Marketing web videos.

We are very pleased to bring you the last two web videos in our series of marketing insights from the experts at the Chartered Institute of Marketing (CIM).

The final two web videos on the Digital Marketing completes the series and all the topics covered on ‘The Fundamentals of Marketing’ and 'Digital Marketing’ are available for you to view. All you need to do is  register with us if you haven't already done so.

The marketing topics now available are:

The fundamentals of marketing

• What is marketing?
• Know your customer and your market.
• Your marketing plan.
• Segmentation, targeting and positioning.
• Your marketing mix.
• Monitoring and measuring Success.

Digital marketing

• Introduction to digital marketing.
• Implications of Web 2.0.
• Customer engagement.
• Acquire and participate.
• Engage and share.
• Reputation management.
• Measuring digital marketing.

To start gaining a real insight into marketing, please register your details with us and the CIM will send you a password to start watching the web videos.

From the
Platforms and Distribution Marketing Team