Adviser Centre

Priority Protection.

Priority Protection

At Your Convenience

Our Priority Protection Team specialise in high sum assured protection. We offer an exceptional level of service and support throughout the entire process - for both yourself and your clients.


An application will be eligible for this service when the sum assured meets the following criteria:
Life Cover – £600,000 and over
Life and Critical Illness Cover – £350,000 and over
Income Protection Monthly Benefit – £2,000 per month and over

Our Promise

Our Priority Protection promise reinforces our commitment to consistently deliver an exceptional level of dedicated support and service quality to you and your clients.
Find out more about our promise

Technical guides and tools

NEW! Priority Protection - Adviser Guide (W13214) (PDF: 325KB)

To see our promise, and the high level of support we provide for your high sum assured clients, we’ve created a new adviser guide which details this and more.

NEW! Priority Protection - What Happens Next (W13217) (PDF: 182KB)

We’ve also created a new client leaflet that you can use walk through the next steps of a client’s application, so they know what to expect and when.

Specialist Protection Team PDF - 482KB)

Our Specialist Protection Team have the experience and expertise to guide and support advisers. 

Priority Protection price beater (PDF - 654KB)

Introduction to Priority Protection (PDF - 446KB)


Our new videos can help you in your approach with business owners.

Relevant Life Plan video

Relevant Life Plan Video

Richard Kateley, Head of Specialist Protection,  gives an overview of how the plan works, the benefits it can offer and who this plan will appeal to.


Customer Testimonial

Business owner testimonials

We interviewed two business owners to get their views and thoughts on many different aspects of business protection. One of the business owners had a CIC claim for a stroke.


adviser testimonials

Adviser testimonial

We interviewed a financial adviser with over 25 years experience. He talks about working in the business protection market and gives his views on our proposition.