Commitment: clear information and good service at point of sale
Access for all
We believe treating our customers fairly is not simply about combining good quality products with high levels of customer service. It is about being open, clear and accessible to all of our customers, ensuring they have the help and support they need - at a time that suits them.
For many Legal & General customers, the internet provides an ideal way to discover more about important financial services issues and products. But for people with disabilities, accessing, navigating and reading the content of a web page can be impossible if the information is not presented correctly.
The Disabilities Discrimination Act suggests that all websites have to be accessible to users with disabilities. We have taken that requirement as an opportunity to increase access for all. Not simply to comply.
That is why there is a whole new look to our website at www.legalandgeneral.com.
In the last year, we have worked closely with the team at the Shaw Trust, a national charity internationally recognised as a leading authority on disability, disadvantage and employment. Their advice has been invaluable. Since working with them,
Legal & General's website has been through:
- A comprehensive technical audit
- An extensive series of pan-disability tests conducted by a panel of experienced disabled users
- A re-design
As a result, we are proud to be the first financial services company in the UK to receive Accessibility Accreditation from the Shaw Trust. We are also delighted that the improvements we have made are not just about helping customers with disabilities, they will benefit all our customers.
Legal & General has become the first company in the financial services sector, as well as the first FTSE 100 company in the UK, to achieve Accessibility Accreditation for its website from the Shaw Trust.
The Guild of Accessible Web Designers recently voted Legal & General's website 'Accessible site of the Month' for the financial sector (January 2007).
Customers can navigate the website in just two clicks.
Improvements at a click:
- No more second level drop-down menus, making the website more accessible to screen readers and search engines
- Contact Us facility which means customers can navigate their way to wherever they want in just two clicks. Content on any product can be accessed from our homepage in two clicks, ie Investments, ISAs gives details of all our ISAs
- No more jargon
- Crystal clear about what can and cannot be bought online
- Quicker and easier to get a quote or apply for a policy online
- Easier to find information customers told us they are really interested in
- More efficient and faster
