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Equity release: a growing market and opportunity

Key Partnerships is the market-leading referral service for the UK’s number one equity release specialist, Key Retirement, who in 2016 arranged 30% of all Equity Release Council approved plans in the UK.

Key Partnerships provide a whole of market referral service, and we firmly believe that a straightforward, transparent, supportive and independent approach to giving advice is what provides clients with the best possible outcome. In fact, over the last 18 months over 91% of our business has been conducted through face-to-face appointments. When you refer to Key Partnerships you can be confident that both you and your clients will be provided with the best service available in the market.

Why choose us?

You will receive the following benefits when you refer to Key Partnerships:

  • A generous commission for every referral you make which completes – the average payaway per completed case was £1,319 in 2016
  • We take full compliance responsibility for the equity release advice we provide
  • Access to special offers and preferential rates
  • Confidence in knowing we search the whole of the market for the best plan to meet your clients’ needs
  • Dedicated support face-to-face, over the phone, online and via email

We guarantee to keep you updated throughout your clients’ case, allowing you to be involved as little or as much as you like. You can either let us take care of the work, or attend your clients’ appointments while working closely with Key’s specialist advisers.

Now is the perfect time to be involved with Key Partnerships because:

  • The equity release market has seen a record-breaking 2016 and H1 2017; lending £2.15 billion in 2016 £1.25 billion in H1 2017
  • You can provide much needed help to clients:
  • Struggling to pay off interest-only mortgages; our research found that estate agents have seen a 43% increase in forced house sales due to IOMs
  • With children and grandchildren struggling to get onto the property ladder
  • Who want to remain in their current home and adapt their property to make it more manageable in retirement
  • Who want to move home


How to work with Key Partnerships today:

Register on our portal, where you can:

  • Submit referrals
  • Track the progress of your clients’ cases
  • Access informative documents for yourself and for use with your clients
  • Check if your clients are eligible for equity release
  • You can even find out how much money clients could potentially release from their homes


Alternatively, you can call our dedicated adviser team on 0800 138 1663 or email us. 

This is intended for intermediaries only and has not been approved for customer use.

Contact Key Partnerships

0845 12 12 128

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