‘Trust me, I know the importance of cover’

Educating clients on the importance of cover is easy for Joe Childes from Right Choice Mortgages, he just recalls his own experiences.

When his dad was battling cancer, he saw the lengths his mother went through to keep the family home – sometimes working 7 days a week in order to pay the mortgage. As Joe says “I can’t help but wonder, had mum and dad known about income protection benefit or critical illness cover, maybe they’d have taken it out and had one less thing to worry about.”

Etched in his mind

The experience is etched in his mind. So when one of Joe’s clients came to see him to re-mortgage in 2016, he told the client his story. Without hesitation, the client took out life, critical illness cover and income protection benefit.

Illness covered

A year later the client had a brain haemorrhage. Thankfully, he survived. And as a result of having protection, his wages were covered, the mortgage was paid off, and he got a lump sum paid out. As Joe says, “It meant he could fight his battle - without worry.”

Great review

The client was so thankful that Joe had told him to take out cover, he wrote a testimonial on his Facebook page. As Joe says, “it’s up there with one of my biggest achievements”.

Now whenever a new client comes to see Joe, he always tells them his story!

Explore our other hero stories

Hero flies into action to help family

Adviser Guy Moliterno used his extensive expertise to step in and take care of all the paperwork for his clients’ family so they could just concentrate on caring for each other. Find out how his quick actions ensured a family didn’t have to wait long for the support they needed at a difficult time.

£130k payout complete surprise for family

One family had no idea they were entitled to a large pay out until Alex Bayliss reviewed their situation and gave them advice.

Turning no into yes

When one of Krystle's client was refused cover, she didn’t give up. She fought their corner tirelessly for 10 months until she got the right cover. 

Are you our next Hero in the Middle?

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