What it means to win a Business Quality Award

For the seventh year running, Legal & General are running their Business Quality Awards, next February.  Launched in 2011, the ceremony exists to bring recognition to the crème de la crème in the protection industry, through their approach to customer service and their commitment to customer retention. 

Here at Vita, we attend a number of award ceremonies honouring the bright sparks in the protection industry throughout the year. Whilst every one of these events promises a fun and sociable night amongst peers, attending Legal & General’s BQA’s is a particular highlight on our calendar and in previous years, has proved particularly successful for Vita.

We were immensely humbled and proud to take home the award for Outstanding Performance in 2016. It means the world for us to receive recognition from a blue-chip company such as Legal & General but it is even more of an honour for us to win, as a direct result of the high quality and substance of our work.

Our philosophy for the way we do business isn’t to do with volume, turnover or profit. At Vita, the customer is at the heart of everything we do, and it’s rare to find an award which identifies and celebrates this important aspect of our business.  Equally, winning this recognition sets the bar by ensuring we continue to maintain our levels of excellence, and allows us to build on and better those standards year-on-year.

However, the recognition gained from winning a BQA can be beneficial on several levels. Following the presentation we gave at the ceremony one year, we were contacted by Mortgage Advice Bureau’s Chief Executive, Peter Brodnicki. We have since partnered with MAB becoming the ‘Gold Standard’ for protection advice. This all came through the exposure and endorsement we got form the Legal & General Business Quality Awards.

For Vita, the BQA’s are a big part of our ethos and our strategy in terms of customer outcomes, and we’ll continue to engage in them.  For those who are looking to win an accolade this year, it’s about analysing every aspect of the advice and sales process, looking at it from an internal as well as external perspective and making sure you continually tweak every nut and bolt of your business.

Best of luck with your submissions and we look forward to seeing you in February!