Watch this space: TV ads to help the lifetime mortgage market grow

We’ve kicked off our TV advertising campaigns to raise awareness of our Lifetime Mortgages - designed to help clients enjoy a more colourful retirement by accessing the equity tied up in their home.

How can the advertising help my business? 

Research continues to highlight the need to raise consumer awareness and understanding about later life lending. Advertising is essential in helping to drive client enquiries; in the first half of 2018, we estimate that as much as 13% of our Lifetime Mortgage enquiries through intermediaries were as a direct result of our previous TV campaign. 

Take a look at our Lifetime Mortgage TV ads:

Lifetime Mortgage TV Advert 2019

Lifetime Mortgage TV Advert 2019 video

Transcript: Lifetime Mortgage TV Advert 2019

Running time:

Voiceover: Enjoy a more colourful retirement today with the help of your home.

Man VO: Let me give you a hand.

Man VO: Sure.

My shiny new kitchen? My home helped pay for it.

Female VO: My chance to see more of the world? My home helped pay for it.

Voiceover: Are you a homeowner aged 55 or over? You could release a lump sum from your home with a Legal & General Lifetime Mortgage.

Female VO: My way of helping him buy a place of his own? My home helped pay for it.  

What do you think if we put it in the middle?

Around the corner as well?

Male VO: Yeah

Female VO: Are you happy?

Male VO: My daughter’s special day? My home helped pay for it.

Voiceover: To find out how one of our Lifetime Mortgages could help you enjoy your retirement that little bit more, call us today on 0808 278 7474 or go online.

Legal & General. For a more colourful retirement.

Our Income Lifetime Mortgage TV ad 2019

Our Income Lifetime Mortgage TV ad 2019 video

Transcript: Our Income Lifetime Mortgage TV ad 2019

Running time:

Voiceover: Imagine getting an income to do more of the things you love.

Female VO: My weekends away with the girls? My home helps pay for it.

Voiceover: Are you a homeowner aged 55 or over? You could top up your monthly income with our Income Lifetime Mortgage from a minimum of £200 every month for 10, 15, 20 or 25 years.

Onscreen text: Legal & General Income Lifetime Mortgage. A lifetime mortgage is a type of equity release. It’s a loan secured on your home. There is an initial loan amount. Once the fixed income term ends, the monthly income stops.

Male VO: My weekly catch-ups? My home helps pay for it.

Female VO: But you know what happened last time.

Male VO: I’ve never seen you go quite so red.

Onscreen text: Interest continues to compound until the lifetime mortgage is repaid. Amount released subject to individual circumstances.

Female VO: I did go red.

Male VO: My room-by-room makeover? My home helps pay for it.

Onscreen text: Loan and compound interest repaid when last borrower dies or moves into long-term care.

Female VO: My days out with this cheeky monkey? My home helps pay for it. Did you do it? Yes

Grandson VO: Yes

Onscreen text: May affect means-tested benefits, inheritance tax and the size of your estate. You may have cheaper ways to borrow money. Arrangement fee applies.

Main VO: To find out more about our Income Lifetime Mortgage and how your home could help pay for more of the little things in retirement, call us today on 0808 278 7272 or go online.

Main VO: Legal & General. For a more colourful retirement.