We're Supporting the Launch of the Anchor Community Band
We've teamed up with our customer Anchor and Contact the Elderly to support the launch of the Anchor Community Band's bid for stardom and a place in the official UK Singles Charts. They are producing a charity single that celebrates the positive aspects of ageing and challenges the stereotypes and misconceptions in a fun and inclusive way.
Anchor have worked with a large group of older people to write the words for the song, which is being recorded by people living in their care homes and retirement housing properties across England. They are now known collectively as the Anchor Community Band.
As part of our CSR initiative, we have funded the production costs of the single, so that all income from sales (up to a maximum of £15,000) will go to Contact the Elderly. In addition, profit from the sales will also be donated to Contact the Elderly and to support the volunteer hosts and drivers. Contact the Elderly organise monthly Sunday afternoon tea parties for small groups of people (aged 75+), offering a regular and vital friendship link every month.
So who are Anchor and Contact the Elderly?
Anchor are England's largest not-for-profit housing and care provider for the over 55s.
Contact the Elderly are the only national charity solely dedicated to tackling loneliness and social isolation among older people.
We've been a partner of Anchor for several years, supporting their Grey Pride initiative to see a minister for older people elected to government. This also resulted in Labour appointing a Shadow Minister and the Welsh Conservatives appointing a Shadow Minister in the Welsh Assembly.
Continued support for the future
Graham Precey, Legal & General's Head of Corporate Social Responsibility, said: "I'm very proud that we are supporting this campaign with Anchor. Due to advances in medicine and healthier lifestyles we are all living longer and, as a major provider of pensions and annuities, we want to ensure that more people understand how important it is to save for their retirement earlier to avoid poverty in later life.
We like backing new and innovative ways that help raise awareness about these issues and get more people engaged. I am amazed that over 300 people have been involved in the making of this single and so I would encourage everyone to download the single or buy the CD as every sale will make a real difference."
Jane Ashcroft, Chief Executive at Anchor said," Music is a powerful medium which brings people together. We wanted to write a song based on real life experiences, lifetime achievements and challenges overcome as well as older peoples' aspirations for the future.
Together we are creating a record that highlights the talents older people have which, hopefully, will become synonymous with the benefits of age! Thanks to the kind support from Legal & General in covering the costs of production, all income from sales, up to a maximum of £15,000, will be donated to Contact the Elderly and all profit will also be donated to them."
Keith Arscott, Director at Contact the Elderly, said: "The money raised will be invaluable in helping us to extend our vital lifeline of friendship to more isolated older people. We can't wait for the single to be released."