Here's some of the great reasons to choose us.


  • Guaranteed acceptance with no medical or health questions
  • Samaritans trained claims staff - to help bereaved family members
  • Fixed premiums - they'll never go up and your cover won't go down
  • Full cover after just one year - immediate cover for accidental death (Terms & Conditions apply)
  • 100% of claims paid in full
  • 5 Star rated cover by Defaqto and 4.5/5* by TrustPilot

Plus we're the UK's NO.1 Life Insurance Provider

Based on new individual Life Insurance sales in 2019, Term & Health Watch report 2020, Swiss Re.

How it could help your family

Our Over 50s Fixed Life Insurance is for people aged 50 - 80, to provide your family with a cash sum after you die, to help contribute towards funeral costs or to leave as a gift. It only takes a few minutes to get cover, so take out life insurance today.