Choosing the correct provider for your life insurance can be a tricky task with so many companies to choose from.

Here are some of the reasons to choose us:

  • In 2017 we were voted Direct Life Insurance Provider of the year at the Moneyfacts Consumer awards.
  • In 2016 we helped 8019 people and their families by paying out 98.6% of life claims. Take a look at our 2016 quick claim stats.
  • We're the UK's No 1 Life insurance provider*.
  • Our life insurance premiums start from as little as £6 per month, the equivalent to around 20p a day (your actual premium will depend on your individual needs and circumstances).
  • Our policies come with extra benefits at no additional cost to you. Find out more.

*Based on new individual life insurance sales in 2016, Term & Health Watch report 2017, Swiss Re.