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Lifetime Mortgage Adverts
We developed and launched a TV advert during the beginning of lockdown that was produced in 4 weeks. As lockdown lifted and spending habits started to change we recut our original Colourful Retirement advert and relaunched on 1 July. In September we decided to refresh the voiceover and were able to advertise our specialist advice team.
What our customers told us about their finances
Using snippets from our customer research we launched a series of short animated videos to help engage with individuals with misconceptions about retirement income options and have a lack of confidence in decision making. To steer them towards the useful content created on the newly updated customer website.
Pension Drawdown product explainer video
Giving you a flexible income
Our Personal Pension Drawdown is a flexible way to access your pension when you're aged 55 or over. It allows you to take your tax-free cash and enjoy the flexibility of how and when you withdraw the remaining money. You need to have a Defined Contribution pension to apply.
Product video edits for social advertising
Some of our DM's and key documents
Lifestyle Retirement Magazine in the P60 mailer
PDF: 29.75MB
Recommend a friend launch for LTM
PDF: 857KB
Direct Mail - Letter A
PDF: 681KB
Direct Mail - Letter B
PDF: 579KB
Direct Mail - Guide leaflet
PDF: 990KB
Direct Mail - Case study insert
PDF: 1.23MB
LGFA Nurture strategy
Project Peacock launches end of September, it'll improve, end to end conversions for Lifetime Mortgage prospects by using letters, emails, phonecalls and SMS to nuture leads back into the LGFA funnel.
Press Adverts
Want to pay off your mortgage and keep your home?
PDF: 1.42MB
Looking for more options when it comes to care?
PDF: 912KB
Want to make improvements to your home?
PDF: 879KB
Want to help your family financially?
PDF: 1.03MB
Need to top up your income?
PDF: 89KB
We’ve helped over 84,000 customers release equity from their homes
PDF: 89KB
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Webinars
From help with Government financial support, to the considerations of working remotely, our new ‘In conversation with...’ live stream series was designed to support advisers and their business during the changes they faced in lockdown.
To view the videos click see all and then register for BrightTalk.
Launch of Retirement Interest Only Mortgages
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RIO Homepage
Our RIO homepage hosts a wealth of resources for advisers, including an explainer video for clients, useful factsheets - and more.
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Why RIO? Interview with an adviser
We spoke to an experienced adviser to understand what kind of clients would benefit from a RIO, the importance of a fixed interest rate and how RIO compares to equity release.
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RIO and OPLM factsheet
The Retirement Interest Only Mortgage (RIO) and the Optional Payment Lifetime Mortgage (OPLM). But which mortgage is right for your client?
Retirement Interest Only Mortgage affordability calculator
Our affordability calculator will give you an indication of the amount your client could borrow. Please make sure you complete the mortgage loan amount, income and monthly payments as accurately as possible.
Once you've received a figure, you'll need to complete a full Decision in Principle to receive the exact amount your client can borrow. This is subject to the information you provided, plus the results of a credit reference check. Applications are subject to our standard lending criteria, status and financial standing.
The calculator gives an estimate of affordability and is not a guarantee of lending. Additional evidence may be required.
A Retirement Interest Only Mortgage is a loan secured against your client's home. As a last resort, their home may be repossessed if they don't keep up with payments.Required information for each applicant
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Their property value
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Their desired loan amount
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Dependants and retirement age
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Employment and other income
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Pension income
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Monthly payments
Retirement Interest Only Mortgage Calculator
Let's get started with the property and amount they're looking to borrow
Retirement Interest Only Mortgage Calculator
Application details (Step 1/5)
We now need to know the number of applicants and if they have any dependants.
Retirement Interest Only Mortgage Calculator
We now need to know the applicant's age and employment status.
Retirement Interest Only Mortgage Calculator
Retirement Interest Only Mortgage Calculator
Retirement Interest Only Mortgage Calculator
Retirement Interest Only Mortgage Calculator
Retirement income currently receiving
Retirement Interest Only Mortgage Calculator
Retirement Interest Only Mortgage Calculator
Monthly payments
Retirement Interest Only Mortgage Calculator
Your application details
Applicant 1Retirement Interest Only Mortgage Calculator
Good news, based on the information you've provided we may be able to lend your client(s) the amount they're looking for.
XXXXXX
The mortgage amount is based on the information you've provided and doesn't commit us to offer your client(s) a mortgage. The exact amount we'll lend will be subject to a credit reference check, confirmation of their income and the value and suitability of their property. If any of these details change then the mortgage amount we'll offer may change.
The calculator gives an estimate of affordability and is not a guarantee of lending. Additional evidence may be required.
A Retirement Interest Only Mortgage is a loan secured against your client's home. As a last resort, their home may be repossessed if they don't keep up with payments.
Please share your details with us.
By submitting your email address you're giving consent for us to send you emails with news, information and offers on the products and services provided by Legal & General Retail Retirement.Retirement Interest Only Mortgage Calculator
Unfortunately, based on the information you’ve provided, we wouldn’t be able to lend your client(s) the mortgage amount requested, however, your client(s) may be able to borrow:
XXXXXX
The mortgage amount is based on the information you've provided and doesn't commit us to offer your client(s) a mortgage. The exact amount we'll lend will be subject to a credit reference check, confirmation of their income and the value and suitability of their property. If any of these details change then the mortgage amount we'll offer may change.
The calculator gives an estimate of affordability and is not a guarantee of lending. Additional evidence may be required.
A Retirement Interest Only Mortgage is a loan secured against your client's home. As a last resort, their home may be repossessed if they don't keep up with payments.
Please share your details with us.
By submitting your email address you're giving consent for us to send you emails with news, information and offers on the products and services provided by Legal & General Retail Retirement.Retirement Interest Only Mortgage Calculator
Unfortunately based on the information provided your client(s) hasn't passed our affordability for a Retirement Interest Only Mortgage. They may however be eligible to take an Optional Payment Lifetime Mortgage which will also let them make monthly interest payments.Please share your details with us.
By submitting your email address you're giving consent for us to send you emails with news, information and offers on the products and services provided by Legal & General Retail Retirement.Retirement Interest Only Mortgage Calculator
Thank you for your submitting your details.
To find out more about our Retirement Interest Only Mortgage, see our product page.
Retirement Interest Only Mortgage Calculator
Good news, based on the information you've provided we may be able to lend your client(s) the amount they're looking for.
XXXXXX
The mortgage amount is based on the information you've provided and doesn't commit us to offer your client(s) a mortgage. The exact amount we'll lend will be subject to a credit reference check, confirmation of their income and the value and suitability of their property. If any of these details change then the mortgage amount we'll offer may change.
The calculator gives an estimate of affordability and is not a guarantee of lending. Additional evidence may be required.
A Retirement Interest Only Mortgage is a loan secured against your client's home. As a last resort, their home may be repossessed if they don't keep up with payments.
01
Retirement Interest Only Mortgage Calculator
Unfortunately, based on the information you’ve provided, we wouldn’t be able to lend your client(s) the mortgage amount requested, however, your client(s) may be able to borrow:
XXXXXX
The mortgage amount is based on the information you've provided and doesn't commit us to offer your client(s) a mortgage. The exact amount we'll lend will be subject to a credit reference check, confirmation of their income and the value and suitability of their property. If any of these details change then the mortgage amount we'll offer may change.
The calculator gives an estimate of affordability and is not a guarantee of lending. Additional evidence may be required.
A Retirement Interest Only Mortgage is a loan secured against your client's home. As a last resort, their home may be repossessed if they don't keep up with payments.
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Retirement Interest Only Mortgage Calculator
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Property details
Property value:
Desired loan amount:
Mortgage type:
Location of property:
Ownership of property:
Property type:
Applicants
Number of applicants:
Adult dependents (18 and over):
Child dependents (17 and under):
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Applicant 1
Applicant age:
Primary employment status:
Expected retirement age:
Secondary employment status:
Employed/Fixed Term Contract – Income 1
Annual gross basic income:
Annual gross bonus:
Annual gross overtime:
Annual gross commission:
Annual car allowance:
Annual other allowance:
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Employed/Fixed Term Contract – Income 2
Annual gross basic income:
Annual gross bonus:
Annual gross overtime:
Annual gross commission:
Annual car allowance:
Annual other allowance:
Self Employed - Income 1
Business earnings - last full year:
Business earnings - previous year:
Self Employed - Income 2
Business earnings - last full year:
Business earnings - previous year:
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Director/Shareholder - Income 1
Share of net profits for last year plus salary:
Share of net profits for the previous accounting period plus salary:
Director/Shareholder - Income 2
Share of net profits for last year plus salary:
Share of net profits for the previous accounting period plus salary:
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Retirement Income
In receipt (total):
Future (total):
Dependent's death benefit (total):
Other income – maintenance
Maintenance:
Disability benefits:
Investment income – guaranteed:
Investment income – non-guaranteed:
Monthly expenditure
Total credit card balance(s):
Total mortgages and secured loan(s) payments:
Total unsecured loan(s) payments:
Other on-going commitments:
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Property Charges
Ground rent (monthly):
Service charge (monthly):
Buy To Let properties
Total monthly rental income:
Total monthly mortgage payments:
07Legal & General Home Finance is a wholly owned subsidiary of Legal & General Group plc. Registered in England and Wales, number 04896447.
Registered office: One Coleman Street, London EC2R 5AA. Legal & General Home Finance Limited is authorised and registered by the Financial Conduct Authority.
Applicant 2
Applicant age:
Primary employment status:
Expected retirement age:
Secondary employment status:
Employed/Fixed Term Contract – Income 1
Annual gross basic income:
Annual gross bonus:
Annual gross overtime:
Annual gross commission:
Annual car allowance:
Annual other allowance:
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Employed/Fixed Term Contract – Income 2
Annual gross basic income:
Annual gross bonus:
Annual gross overtime:
Annual gross commission:
Annual car allowance:
Annual other allowance:
Self Employed - Income 1
Business earnings - last full year:
Business earnings - previous year:
Self Employed - Income 2
Business earnings - last full year:
Business earnings - previous year:
09
Director/Shareholder - Income 1
Share of net profits for last year plus salary:
Share of net profits for the previous accounting period plus salary:
Director/Shareholder - Income 2
Share of net profits for last year plus salary:
Share of net profits for the previous accounting period plus salary:
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Retirement Income
In receipt (total):
Future (total):
Dependent's death benefit (total):
Other income – maintenance
Maintenance:
Disability benefits:
Investment income – guaranteed:
Investment income – non-guaranteed:
Monthly expenditure
Total credit card balance(s):
Total mortgages and secured loan(s) payments:
Total unsecured loan(s) payments:
Other on-going commitments:
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Property Charges
Ground rent (monthly):
Service charge (monthly):
Buy To Let properties
Total monthly rental income:
Total monthly mortgage payments:
12Legal & General Home Finance is a wholly owned subsidiary of Legal & General Group plc. Registered in England and Wales, number 04896447.
Registered office: One Coleman Street, London EC2R 5AA. Legal & General Home Finance Limited is authorised and registered by the Financial Conduct Authority.
Retirement income sales aids
Fixed Term Retirement Plan Sales Aid
PDF: 144KB
Cash-Out Retirement Plan Sales Aid
PDF: 138KB
Case study - For the unforeseeable future
PDF: 156KB
Case study - Keeping future options open
PDF: 178KB
Case study - A solution with low exposure to risk
PDF: 164KB
Case study - Peace of mind paying off the mortgage
PDF: 126KB
Case study - Managing the income tax paid when taking cash
PDF: 138KB
LTM Marketing templates
We've developed templates to support advisers when speaking to their clients that are coming up to the end of their interest-only mortgage.
Draft them a letter
We’ve created a letter template that recommends repayment options that the adviser can customise with their client’s details and send out.
Send them an email
If the adviser need a speedier response, we’ve drafted an email template that they can send directly with their usual signature and contact details.
Free to use
There are no charges or royalties to pay. These marketing tools are free for the client to use and distribute.
Compliance in mind
All content has been approved by our in-house Compliance team. We recommend that the adviser check all content with their own Compliance teams and cannot take responsibility for their company promotions.
Myths and facts of lifetime mortgages
There are a number of myths around lifetime mortgages so we launched a campaign to demystify this as much as possible and to provide advisers support to do this with their clients
- Myth: “I won’t own my own home anymore.”
- Fact: Having a lifetime mortgage doesn't mean your client is selling their home to the lender. It’s a loan secured against their home that will be repaid when the last remaining borrower dies or moves out of the home and into long term care.
- Myth: “I’ll end up paying more than the value of my own home – my children will inherit my debt.”
- Fact: Lifetime mortgages are protected by the Equity Release Council’s ‘no negative equity’ guarantee; your client, or their estate, will never owe more than the value of their own home. This means they'll never have to pay back more than the amount their property is sold for. Subject to terms and conditions.
Factsheet
Our useful factsheet debunks some of the most common misunderstandings in equity release.
Advisers can download it so they can stay informed and help their clients make sound financial decisions.
White label leaflet
Advisers can give their clients the confidence in a lifetime mortgage by customising this myth busting leaflet with their own details.
Latest insights
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Income Category: IncomeManaging retirement income in uncertain markets
In times of uncertainty, some clients may benefit from the security, peace of mind and flexibility that fixed term annuities can provide.
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Income Category: IncomeOur new consumer drawdown solution the Personal Pension Drawdown
To help support consumers not currently accessing financial advice, our new solution incorporates the FCA’s upcoming regulations on investment pathways.
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Lending Category: LendingMake your lifetime mortgage business a success
Steve Kibler, an equity release adviser from Penvest, shares insight on how to spot new opportunities in the lifetime mortgage market to successfully build your business.
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Lending Category: LendingLifetime mortgages: the 4 clients to consider
The relationship between a client and their financial adviser is one that will often last many years – even decades. If your client is coming up to retirement, it may be worth considering whether a lifetime mortgage could be right for them.
![as - retirement - resources - images - FA - making local connections work]()
Lending Category: LendingMake your lifetime mortgage business a success
Steve Kibler, an equity release adviser from Penvest, shares insight on how to spot new opportunities in the lifetime mortgage market to successfully build your business.
![as - retirement - resources - images - FA - cascading wealth]()
Lending Category: LendingCascading wealth: an adviser perspective
First-time buyers need more help than ever to get on the property ladder. Equity release adviser, Sally Jones, shares insight on how clients can cascade wealth with a lifetime mortgage.
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Rewirement
How are you planning on making the most of your time in retirement as you enter into a new phase of your life? We've put together a series of articles on everything from lifestyle to finance. to help you enjoy your colourful retirement.
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Living well at home
All our articles help you live a more colourful retirement at home.
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Retirement Income Guide
Our free Guide to Retirement Income was created to help customers understand what they have saved their options and working out their next steps to a more colourful retirement.
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Open University course
Free short course produced by The Open University in collaboration with LGRR, hosted on OpenLearn.
Rewirement
Our ReWirement podcast, rethinking finances in retirement with Shirley Ballas and our expert guests.
To help customers stay informed about their choices for funding retirement while giving them ideas to make the most of their time. We launched our podcast series, as they are a great way of finding out more, whenever they choose to listen.
In these podcasts Shirley chats to a number of people about what they're looking forward to in retirement. She gets to grips with a range of topics and working with experts to find out how they may be able to make their money go further, and enjoy a more colourful retirement.
Episodes in the series
Episode 6: Sharing money with the family
Do you plan to leave something for your children, or spend it all before you go? What are the options available to help out loved ones whilst you're still around?
We have experts on hand to help answer Shirley’s questions on gifting money and inheritance:
- Jasmine Birtles, editor of website Money Magpie
- Sara McLeish, CEO of Legal & General Financial Advice
Episode five: Attitudes to spending in retirement
In our latest episode Shirley Ballas chats to people about their views on saving, spending and retirement dreams.
Find out from our experts how you might make your retirement plans a reality and have enough to last through a long and happy retirement:
- Kara Gammell, Financial journalist
- Claire Singleton, CEO Legal & General Home Finance
Episode four: Financial planning for retirement
This episode looks at what you should consider to make sure you can fund a long and happy retirement.
Tune in as Shirley Ballas asks the experts for their views:
- Holly MacKay, editor of website Boring Money
- Emma Byron, Managing Director of Legal & General Retirement Income
Episode three: Retiring as a single person
Shirley Ballas talks to people approaching retirement solo. She’ll find out what difference this might make to financial and emotional planning for your later years.
Our experts will help you feel informed and excited about your next great adventure:
- Jo Hemmings, Behavioural Psychologist
- Chris Knight, CEO, Legal & General Retail Retirement
Episode two: Moving from full time work to retirement
Many people have questions about how to make the leap from work to retirement without a bump. How do you get the balance between rest and play right? How can you adapt your relationships and routines?
Shirley speaks to our guests and gets suggestions from:
- Tricia Cusden, Look Fabulous Forever
- Emma Byron, Managing Director of Legal & General Retirement Income
Episode one: Approaching retirement - a new beginning
We’re exploring what it means to retire in today’s world. How you plan to spend your time in retirement is as important as how you fund the lifestyle you would like.
This episode has tips and ideas from:
- Dr Allison Smith from Royal Voluntary Services
- Chris Knight, CEO, Legal & General Retail Retirement
Special episode: How coronavirus might impact your retirement income
In these uncertain times we tackle some of the common questions about how your pension savings might be affected and find out what our experts have to say.
Our guest panel is:
- Holly MacKay, Editor of website Boring Money
- Chris Knight, CEO, Legal & General Retail Retirement
- Sara McLeish, CEO, Legal & General Financial Advice
