Creating the right service – Smooth, simple price matching
This is not a consumer advertisement. It is intended for professional financial advisers and should not be relied upon by private individuals or any other persons
When you choose Legal & General for your high net worth business, exceptional service applies throughout the process.
Therefore, Legal & General is delighted to offer a new price matching service as part of our high net worth package. This new facility gives you a greater flexibility and control by allowing you to match or beat protection premiums in certain circumstances whilst ensuring minimal disruption to you and your clients.
Our commitment to you
Price match means both you and Legal & General can match or beat the premium offered by a competitor through commission and profit sacrifice, up to a maximum of 10% of the original premium. As part of our commitment to you, Legal & General will profit sacrifice, in line with your commission sacrifice to achieve the premium required; this allows us to work together to place the business by reducing the financial impact on you.
If the price is not right what do you do?
Its easy, you just call one of our Protection Sales Consultants on 0845 273 0010* and provide them with the details of the quote. The consultant will call you back with a revised quote covering:
- The level of commission sacrifice needed to achieve the ‘required premium’
- The commission rate you will receive on the policy after commission sacrifice
*Monday to Friday, 9am – 5pm. We may record and monitor calls. Call charges will vary.
How Price Match could work for you?
- Legal & General premium is £153.70 but appears second on your portal comparison (we will not price match if we are first position)
- First position is held by a competitor with poor service and no price match facility with a premium of £152.31
- The client has already been quoted £145 for the same policy from another financial adviser (we will also price match against a lower non portal quote).
What can you do?
You can beat the lowest price. Taking for example a premium of £139, see the difference the Legal & General price match service can make.
Without Price Match
- Client pays £139.00
- You sacrifice £1,505.44 (71.32%)
- You Earn £1,795.74*
With Price Match
- Client pays £139.00
- You sacrifice £910.58 (35.66%)
- You Earn £2,390.60*
*Assumes LAUTRO commission rate of 160% for electronic submission
You can earn an extra £594.86 in commission due to Legal & General’s own profit sacrifice.
What happens next?
The process is designed to be flexible for you.
If you are happy to proceed with the revised quote the new illustration is faxed through to you and you can submit your application via paper or through Online Protection. The application will then be managed by the High Net Worth team through to completion.
Paper – attach the revised illustration
Online – submit the application and we will amend the premium
Give yourself more flexibility and control, with our price matching facility. Call us on 0845 273 0010*
*Monday to Friday, 9am – 5pm. We may record and monitor calls. Call charges will vary.





