Issue 103

We recently conducted our Value of a Parent research to highlight the risk families may face it they don't have adequate protection in place. The Value of a Mum is sometimes overlooked when families try to work out their protection needs. Did you know it would cost £631 a week to replace the work the average mum does each week on household chores and childcare! 

With the protection gap at £2.3 trillion there is ample opportunity for you to reach out to the underinsured families, and with our new Value of Parent research you have the facts available to help you highlight their need.

To complement our latest research and to support you with sales in the family protection market we have produced a suite of sales material:

• Value of a Parent research booklet 2009 (W12555)
• Value of Parent Support pack 2009 (W12554) which includes:
  • Adviser guide to direct mail
  • Value of a Mum customer flyer (W12551)
  • Value of a Parent customer flyer (W12552)

Both customer flyers can be ordered individually.

To view or download these items please visit our Value of a Parent page on our Adviser Centre or contact the protection sales team or your usual Legal & General contact.