There are a few simple strategies you can use to help make the job of recommending business protection easier and more profitable.
Target your message
Business protection is most relevant to the key people it is designed to protect. It's therefore best to target decision makers. Examples are:
Use your contacts
Remember that one excellent audience to consider when promoting business protection is your everyday professional contacts such as lawyers, surveyors and accountants. These are people that may be particularly receptive to the benefits of what you have to offer, and you already have a relationship on which to build.
Educate your audience
Many businesses do not have business protection simply because they have never considered the possibility of losing a key person. A good way to develop your relationship is to educate your clients about the benefits of cover:
This is not a consumer advertisement. It is intended for professional financial advisers and should not be relied upon by private customers or any other persons.