
A Little Bit Richer
Iona Bain and guests will help you make smart money choices and get to grips with your finances for the longer term.
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Iona Bain: Hello, I'm Iona Bain and welcome back to A Little Bit Richer, the podcast helping you feel more confident about your finances one episode at a time, brought to you by Legal and General. Here's a question. What is your attitude towards money and where does it come from? From the way you think about spending, saving, earning, and even what you believe you deserve financially, it all comes from somewhere, your family, your upbringing, the environment you grew up in and all those little messages you probably didn't even realize you were absorbing. Your attitude towards finances or your money script quietly influences the decisions you're making right now and it ultimately shapes your long- term financial wellbeing. So today to talk about all of this, I am joined by coach and author of Black Girl Finance, Selina Flavius. She's going to be unpacking the different money scripts we all have, the behaviours they encourage and how we can rewrite them. Selina is someone who went from having a huge fear around money and debt to shifting her attitude, getting her finances into a good place and now she offers coaching to help others thrive financially too. Welcome, Selina.
Selina Flavius: Thank you. Thank you so much for having me.
Iona Bain: So to kick us off in 30 seconds or less, can you talk about why our attitudes to money are so important and whether we can change them or not?
Selina Flavius: So I think it's really important to understand your money scripts, your attitudes to money, because whether you think you can or you think you can't is probably very true. Our attitudes to money will influence how we spend, how we save, how we invest, how we tackle debt, if we tackle debt at all. And I do think it has a direct impact on the actions that we take on our financial outcomes, our financial capabilities. So it's really important to understand your money scripts and attitudes to money so that you become in control.
Iona Bain: Fantastic. You nailed it. Let's take it right back to childhood. What money lessons and scripts do we learn from the family around us and from the environment that we're in and what impact does that then have on our relationship with money as adults?
Selina Flavius: When it comes to our financial cognizance, there's research that shows that from a really early age around the ages of six or seven is when we start to sort of think about these things and have understanding around our money and finances. And it could be those messages that you pick up. If you grew up in a family that was quite anxious about money, maybe money was very tight, you might then have that feeling of anxiety around money as an adult. And it could be the opposite if you grew up in a family that were okay with money, you may feel a little bit more relaxed about money, the ability to obtain money as well. So I do think it's really important to analyse our background. So where we come from, where our mindset comes from as well when it comes to our finances.
Iona Bain: That would be quite shocking, I think, to a lot of people that they would be picking this stuff up when they're six or seven years old. I mean, a lot of us would think, " Well, I've not got money on my mind at that age. I'm just out playing, living my best life."
Selina Flavius: Yeah. I grew up in a household that didn't speak about money at all. So I kind of had to navigate my way and think about it and find out myself. Whereas some people may have grown up in households where money conversations were very free, open. Maybe they were given some money to handle and play with as a child as well and to budget. So I do think whether you spoke about it or whether you didn't, it's quite good and useful to think about your financial environment when you were younger.
Iona Bain: And you touched on this already, but can we just tease out two different mindsets that might be particularly helpful if we want to understand this better? The scarcity mindset and the abundance mindset.
Selina Flavius: If you do any research around money mindset and there are loads of quizzes and tests that you can go online and do just to understand yourself, there are all different types of, I guess, descriptions for these types of thoughts and feelings around money. So like a scarcity mindset, it may show up in that when you think about money, it's always from a place of being quite disempowered about it. And how that might play out in reality could be that whenever there's any financial decision to be made, it's made with a lot of urgency and a lot of panic and a lot of fear because maybe you don't feel so confident around your ability to even make money, deal with the problem and so on and so forth.
Or maybe if you've got an abundance mindset, like the example that I gave of someone who maybe grew up in a household whereby they know that if anything happens, they've maybe got a trust fund or a pot of money there. I think it could even be going through a tough time and knowing that if everything was to fall over, you can go and live at your mom and dad's house, for example, and you'd still be okay. I think sometimes that shaped how we think and feel about money and the decisions that we make about it.
Iona Bain: And this isn't necessarily about how much money our families had when we were growing up. Can this kind of exercise in analysing where our attitudes come from, can it be helpful almost to strip our socioeconomic background out of it? Because whether you grew up wealthy or grew up poor, it can affect all of us depending on what exactly went on in our childhood.
Selina Flavius: I do think it can also be impacted by the things that happen to us as we get a bit older. So let's say you've joined a business and you've got some stock options with them or they've given you some shares. It might be that in three years time when you finally get those shares, if the company's done badly, you might feel like, " Okay, well, this has happened. I've invested for the first time." You might be put off from investing at all in maybe a pension or even in a stocks and shares ISA because you've had a bad experience. So I think it's all of these experiences. So childhood, kind of what we've experienced around our parents and then also as we go into the wide world and start working ourselves, things that happen to us as well, they all can have an impact on what we do and the financial decisions that we make. It's quite complicated, I think.
Iona Bain: It's incredibly complicated. That's what makes it so fascinating. I mean, I've met people in my life who've had very little when they're growing up and then feel like they've had to really learn about money and develop a very go getting proactive attitude around money because they've not really come from anything. And then there are other people I've met who, as you described before, had quite a comfortable upbringing, but that meant that they never really had to learn how to be resourceful and how to find out about this stuff. So then they tend to struggle when they achieve financial independence and realize they've got to make all the decisions themselves. So it can definitely be about not just your situation, but also the lessons that you were taught and what was passed on to you, if you like.
Selina Flavius: Yeah, absolutely. As human beings, we're quite complicated.
Iona Bain: And do you find as well sometimes people might have slightly out of date scripts, they might have ideas about what pensions are like or what owning a house is like and it may be based on what they learned about those topics growing up and those things are not necessarily true today.
Selina Flavius: Yeah, because obviously the economy changes, opportunities change. So for example, the opportunities that my mom had that I have versus what my son has, they're all completely different. I know that we talk about university fees, we talk about being able to get on the property ladder for a lot of young people today, those opportunities are different. I'm not going to say they're not there because we want to have a positive mindset and figure out how we can get to these things that we want to achieve. With my son, I've tried to encourage him to start investing as soon as possible because the opportunities are different. A lot of pensions advice, investment advice, property advice can be quite dated for today's young people.
Iona Bain: And what influence does society and culture have on our attitudes to money?
Selina Flavius: I think it has a massive impact in terms of the influences that we see on social media, this impression that everyone else is doing well and we compare ourselves. When I was younger, I compared myself to my friends who I saw over the summer holidays or at school. Now we can compare ourselves with people that we see online who we don't know. It can have a really negative impact on the kind of messages we tell ourselves.
Iona Bain: Is there a gender component to this as well?
Selina Flavius: Yeah, money is spoken about in the media to us women as being like secret spenders and always having to save or hide purchases, whereas men, you invest, you get on the stock market and everything's fine. Even thinking about childcare, if you're having a family together as well, that has a huge impact on our financial decision makings because we don't make financial decisions in a vacuum. There's all of these influences, all of these things pulling on our mindset.
Iona Bain: And what impact is the current cost of living crisis and the ongoing economic uncertainty having on people's attitudes to money?
Selina Flavius: When you feel very squeezed, it's normal to kind of hanker down and just think about today and not necessarily think about the future, or you feel like you're unable to plan for the future. So that might mean feeling a bit stuck. It might mean feeling like you don't have any spare cash to even put into a pension. I speak to people all the time who have sometimes taken themselves out of their workplace pension, for example, because they feel like it's very tight. We have to give ourselves some grace sometimes and actually sit down and look at the numbers because there might be a little bit to spare that you can put towards building up an emergency fund or saving or investing, but we have to remove the emotions and examine your money mindset.
Iona Bain: How can we unpick how we really think and feel about money? How can we strip all the emotion out, as you say, and really get to the nub of how we formed this particular attitude to money as we've grown up?
Selina Flavius: So I've prepared some questions so that your viewers can think about and start answering these questions and identifying their money mindset behaviour.
Iona Bain: Brilliant.
Selina Flavius: So the first question is, so what did money mean in the household that you grew up in and are you still living that out?
Iona Bain: Right. So identifying maybe how money was discussed or how it wasn't discussed in your house growing up and really trying to get to the bottom of that.
Selina Flavius: Yeah, absolutely. I think it's a good start. What were the thoughts and feelings? Does it give you anxiety? Does it make you feel happy? What was the environment like when it came to money?
Iona Bain: Great. That's a really good question to start with, I think.
Selina Flavius: So the second question is around your emotions about money. So if I was to say to you to check your bank account today now, what type of feelings come up for you? Is it anxiety? Do you feel stressed? Do you want to ignore that question? Do you want to just avoid it or do you feel calm at peace? It's a regulation check basically.
Iona Bain: I think for a lot of people, that question will feel fairly simple to answer.
Selina Flavius: Question number three is around the fear around money. So what problem that you need to deal with regarding your money are you avoiding right now?
Iona Bain: Oh, that feels more difficult to answer because it feels like you're having to go to that place that you've been avoiding for a while, but your advice is to face up to it.
Selina Flavius: Yeah. And I think whatever we are avoiding is probably what we need to deal with the most.
Iona Bain: That's one of the most unfortunate ironies of life, isn't it?
Selina Flavius: It definitely is. But if you've been avoiding it, try and tackle it and try and remove the emotion from it, look at the numbers, write it down and just try and deal with it as best as possible.
Iona Bain: Absolutely.
Selina Flavius: So my final question is about habits. So looking at your habits, if your savings habits and your spending habits and your investing habits and debt habits, let's say, stay the same for the next 10 years, what position will you end up in?
Iona Bain: Ooh, so that's a bit like being the ghost of Christmas future and deciding actually what I'm doing now, how is that going to pan out tomorrow?
Selina Flavius: Yeah, absolutely. If you're a diligent saver, if you're a diligent investor, what does that look like? If you haven't started yet and if you continue not to start, what does that look like? If you are a person that's sort of racking up debt and that continues for 10 years, where does that get you? So it's all about identifying the habits and hopefully it gives you some idea about what maybe you need to work on to put yourself in a better, more favourable situation.
Iona Bain: So we've talked a little bit about how having certain attitudes about money can work against you, but there'll be people watching and listening who'll think, " Look, I've managed to get by okay, why do I really need to examine my attitudes to money at this stage in my life? Why does that really matter?"
Selina Flavius: This whole topic is around our behaviours and I think in terms of how we fare our financial outcomes, our financial capabilities as well, it's all impacted by the actions that we take. For example, I speak to a lot of clients who they're saving diligently, which is wonderful and amazing. It feels really safe, but then they're not necessarily thinking about the impact of inflation on cash. So this cost of living crisis that we talk about are buying power reducing and money should be working for you. Whatever you don't need for an emergency fund should be invested somewhere so that it can grow above inflation. So just from a very practical point of view, you're kind of missing out and your wealth might be going backwards sometimes, but we might not be aware of that because we just feel very safe with a mountain of cash around us.
Iona Bain: Yes. And then presumably you're having to really dig into why that person craves that security and why they're scared of that risk. And perhaps there's some quite deep psychological things that are going on there that makes that person want to stick to cash.
Selina Flavius: Yeah, absolutely.
Iona Bain: And, Selina, you've had to also look at your attitudes to money as well. Tell me about that and how you managed to shift the way that you approach finance.
Selina Flavius: Yeah. So I was very avoidant. So in my teenage years, early 20s, probably up until around 30, I had no clue how to save, invest. I found myself in a little bit of debt, loads of anxiety around it and just very avoidant. So on paper it looked like everything was okay. I owned a home, managed to get on the property ladder quite early, managed to take care of my son, super important, but in the midst of that, there was some sort of debts creeping up and it took time for me to actually take stock. So to think about, " Okay, well, why am I feeling all of this anxiety around it? Why am I avoiding having these difficult conversations and just putting something in place?"
And it was because I grew up in a household that didn't speak about money. You kind of just got on with things and just tried to figure things out yourself. There was also a feeling of like, " I should get it. People around me seem to get it and understand it and seem to be doing okay. So why am I struggling?" So a bit of embarrassment as well and I literally had to give myself permission to take stock and look at the numbers and that was the start of a shift. I'm speaking to you today because I decided to take control and then start learning. So give myself permission to learn about investing.
Iona Bain: It's so good that you have emphasized the fact that you're still learning.
Selina Flavius: Oh, absolutely.
Iona Bain: Because I say the same. If people describe me as an expert, I'm sure you're the same. You slightly wince because ultimately we're still picking up stuff and we're human, as you say.
Selina Flavius: Yeah. Never stop learning.
Iona Bain: How can you ensure that you have the right attitude in place so that you are balancing saving money and also spending money and enjoying yourself?
Selina Flavius: Yeah. And I think it's such a good question. I think when people think about doing their budget, I think immediately you think, " Okay, I have to restrict and I have to have no fun whatsoever," but I do think we can allow some money for joy. We're all working so hard. The world is crazy right now. We need to find those pockets of joy and I think dedicating some of your hard- earned income to having some joy and it doesn't have to be extravagant. It could just be something so simple. Whatever you enjoy doing, give yourself permission to do that, budget for it. And also I think we feel like we must just have a budget that stays the same all the time. It doesn't have to stay the same. You can vary it depending on what's going on with yourself. So for example, if maybe money is a little bit tight, you might want to just pull back a little bit. When things are a bit better, you might want to, again, reinstate the joy. So I do think you can be really flexible.
Iona Bain: Yeah, totally, totally. And how do you also strike the right balance if you are in a relationship and you have a partner? Because in that situation you're not making money decisions in isolation, are you? You're definitely having to work with someone else.
Selina Flavius: It can be quite tricky because you might be someone that's a little bit more confident about money and you might be working with someone who may not be as confident with money. And I do think doing this exercise of understanding your own individual money mindsets is probably a good start and then having regular conversations. I think sometimes we think that we can have one conversation about this topic with our partner and then they'll get it and that's it. " I've spoken, I've told you how I feel. I told you what I want to do," but I think when working out any kind of thing in a relationship, you might have to have multiple conversations before you get to a happy compromise. It might mean if someone's a bit more of an expert around finances, maybe that they spend the time to look into it. It might be trusting their kind of thoughts and feelings around it, but also making sure that you're always cognizant of what's going on with your money as well. I wouldn't say just defaulted to someone else.
Iona Bain: Yes. No.
Selina Flavius: Absolutely always have an understanding, be involved in your money and financial decisions.
Iona Bain: Yeah, because in relationships, it is rarely absolutely equal and 50/ 50 all the time. There are going to be times where the balance of decision making might shift to one partner rather than the other. I think it's about the culture that you have as well. I'm guessing that's a big part of what you do. It's about encouraging people to have this culture of talking about money in their lives.
Selina Flavius: Yeah, in general. Yeah, absolutely. Yes.
Iona Bain: And finally, whilst people go away, have a cup of tea and they're waiting for the kettle to boil, what is the one thing that you would advise our viewers and listeners to think about if they want to change the script that they have around money?
Selina Flavius: I think you've got to go online and find a money script quiz or test and just test yourself and see what comes up. I think that's a good place to start. Type in money mindset, type in money habitues as well so there's different types of quizzes that you can do, but I think it's really interesting stuff because like I said, this really impacts your actions, the things that you're going to go away and do. Money is such an integral part of our lives, so we need to understand it and understand ourselves. I
Iona Bain: Could not agree more. Thank you so much, Selina.
Selina Flavius: Thank you.
Iona Bain: And that brings us to the end of this episode. We really hope it's given you some food for thought and a reason to think about your own money script. Is there a change that maybe you could make to encourage those behaviours and habits that would serve you better in the future? Something to think about. Next time we'll be talking to Mike Hiner about life and death admin and why we need to get it sorted to protect ourselves and more importantly, our loved ones. This podcast is brought to you by L&G. If something that you've heard in this episode inspired you to share it with a loved one, then please do and you could help others get a little bit richer too. You can keep up with the show on YouTube, TikTok, and Instagram @legalandgeneral. And if you've got a question or a topic that you would like answered on the show, do get in touch on our socials. We absolutely love to hear from you. Until next time, see you soon and thanks for listening.
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