
What is Life Insurance?
Think of life insurance like a safety net. It could pay out a cash sum if you were to pass away while covered by the policy or if you were diagnosed with a terminal illness and your life expectancy is less than 12 months. But while all life insurance policies broadly share the same principles, there are different details you can compare.
Benefits of our life insurance
Quick and easy cover
Get a free life insurance quote online in 2 minutes and be covered in just 20.
We're there when you need us
In 2025 we paid out over £527 million in life claims, that's an average of £1.4million every single day. Helping almost 14,000 people and their families.
Fixed monthly costs
Cover starts from just £5 a month and will never go up, unless you make changes to your policy. Tell us about the cover you want for a personalised quote.

If you would prefer to receive advice to help find the right products for you please call London & Country on:
0800 073 1932
Mon-Thurs: 9am-8pm, Fri: 9am-5.30pm, Sat: 9am-5pm, Sun: 10am-4pm. We may record and monitor calls
Types of life insurance
Life insurance
Life insurance is where the cover and monthly payment (premium) you choose will stay the same for the length of your policy, unless you make any changes. If you pass away while covered, your family will get a cash sum to help with things like household bills or child care costs, for example.
Decreasing life insurance
Decreasing life insurance means the amount of cover will decrease over time, roughly in line with the way a repayment mortgage decreases. It's usually used to help protect a repayment mortgage. If you pass away while covered, your family would get a cash sum which could be used to help pay the mortgage.
Ready to continue your application?
If you need to take a break in the middle of your application, please take a note of your reference number to allow you to pick up where you left off. (Begins with “AN” followed by 8 numbers – e.g. AN12345678)
With your reference number you'll then be able to log back into My Account and pick back up your application to complete.
What life insurance covers
What's covered
Things you need to know
Policy documents
See a full list of what is and isn't covered in our policy documents before you apply. If you are an existing customer please refer to your policy documents for details of your cover.
Ready to help protect your family?
Why get life insurance with L&G?
We've been protecting families like yours for 190 years. You can trust us to provide expert cover and supporting benefits.
Defaqto 5 Star Rated
5 Star Defaqto rated cover - the highest rating possible!
There when you need us
In 2025 we paid out over £527 million in life claims, that's an average of £1.4 million every single day. Helping almost 14,000 people and their families.
Wellbeing Support
We've partnered with RedArc Assured Limited to bring you our Wellbeing Support service, offering phone-based services to support your mental health and wellbeing.
Care Concierge
Free access to our team of Care Experts, offering confidential and impartial telephone guidance. This can help you or loved ones understand and find adult and later life care. Find out more.