Affordability website plug-in
Our affordability calculator can be added to your website via a WordPress plug-in or API. By providing the ability for your visitors to gauge how much they can borrow quickly, you can make your website a one stop shop and eliminate the need to visit comparison sites.
Once your visitor has their results, they can use an in-built feature to easily request a follow up conversation with you. Helping you generate rich leads that will go directly to your inbox or CRM*.
*CRM integration currently only available with One Mortgage System (OMS) and Smartr365.
Integrating our affordability calculator into your website helps clients to:
- Find out how much they can borrow
- Save time by entering their information just once, rather than filling out long, repetitive forms, and spending time on comparison sites
- Request an adviser follow-up after seeing their results
- Gather affordability results from our growing panel of over 100 lenders
How can implementing our affordability tool help you improve customer satisfaction?
We carried out a piece of consumer research in 2021, to gain further understanding of how consumers used technology when researching mortgages. Here are some of our key findings:
97% of all respondents carried out their own research
Over half of their research related to how much they could borrow
35% of respondents used online comparison sites
On average, respondents spent over 3 weeks finding the information they needed
58% of those who obtained a mortgage from an adviser, used them as their main source of information
Almost all respondents used digital tools in their mortgage application, of which 90% were satisfied
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