Here for Life

Award winning cover
Personalised support
Here for your client's needs

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Access our full library of documents, guides and forms to support your advice process.

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Earn structured CPD with our CII-accredited webinars and workshops.

At L&G when it matters, we’re here for you and your clients.

We’ve been protecting people from uncertainty since 1836, we are one of the UK’s leading financial services groups and a major global investor.

Products and services

Personal protection

Personal protection that can be tailored to suit your client’s needs with cover that’s made to protect every family, mortgage and lifestyle.

Business protection

Comprehensive policies for small and medium-sized businesses to protect key people, shares and partnerships.

Umbrella Benefits

Our added-value services, included at no extra cost. For your client and their family, for every generation, at every stage of life.

 Why choose L&G? 
Here for your clients'
Every client is unique - and so are their challenges. With over 190 years of expertise, we deliver protection that adapts to real lives, from everyday cover to the most complex cases. Whatever the need, we have the experience to find the right answer.
Effortless by design
We make protection simple, so you can focus on advice. From smooth underwriting to seamless claims, our expert processes are built to remove friction and save time - giving both you and your clients confidence at every step.
People helping people
We know advice is personal - it's people helping people. That's why we work in partnership with advisers, combining your client knowledge with our expertise and support. Together, we make sure every client gets the protection they need, no matter how simple or complex the case.

Help me get started

To access our quote and apply system OLP Connect, you'll need to get set up for online access.

Boost your knowledge

Discover our range of webinars, insights and practical guidance to boost your protection knowledge.

Recognised for excellence

With 14 industry awards in 2025, your clients can feel reassured they're protected by a provider recognised for quality and care.

Protection you can trust

For over 190 years, we've been supporting families through life's ups and downs - giving your clients confidence they're in safe hands.

Here when it matters most

We paid 20,621 claims last year - which equates to 56 every day. Proof that we deliver when your clients need us most.

Umbrella Benefits

Our policies go beyond financial support, with added services like Wellbeing Support, Care Concierge and Rehabilitation services - all at no extra cost for clients.

See our claims

Latest podcasts from Just Covered

Episode 42

Ed Durell | Building the best – not the biggest – referral-based protection business

30 mins | 5th August 2026

Episode 41

Jo Pocklington | A transactional adviser, or a caring adviser? Why protection belief is the strongest tool in the kit

38 mins | 8th July 2026

Episode 40

Ash Borland | Cracking advice: Broker business coach on ripping up the rulebook

40 mins | 10th June 2026

Watch and listen more

Find your dedicated team

Get in touch

Our dedicated sales and support team are here to help you with technical queries or support with your business.

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Insights and research

Our latest analysts and expert views to give you a deeper insight into market trends and products.

Webinars and CPD

Earn structured CPD with our CII-accredited webinars and workshops.

Tools and calculators

Access our tools and calculators for your next client meeting.

Document library

Access our full library of documents, guides and forms to support your advice process.