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BAQs 2026

Business Quality Awards 2026: Celebrating 15 years of excellence

Take a look back at our 15th annual Business Quality Awards, where we celebrated the people and businesses delivering outstanding customer outcomes across the protection industry.

Family in a field

Critical illness cover: protecting what matters most

What would you want for yourself and your family if you were diagnosed with a serious illness?

Hands on mobile

Cover with confidence

Advisers can now approach more protection cases with confidence by using L&G’s new Electronic Pre-sale Underwriting tool.

Women and child

Building trust through better conversations

Learn how top advisers handle common objections with confidence and keep client conversations moving forward.

The Link Magazine

The Link Magazine is your expert quarterly guide to the protection market. Each issue showcases the latest insights, data and thought leadership from our protection team, to help you dig deeper into market trends, products and analysis.

Close up of a father and his child reading under a blanket

Why the strongest claims outcomes are built long before a client ever claims

In 2025, L&G Retail Protection paid 20,621 claims — with individuals and families receiving over £992m.

Top advisers share their secrets to successful protection sales

Sales skills, Product

Top advisers share their secrets to successful protection sales

Transform your protection selling skills with our guide to the Secrets of Protection Success, which reveals the proven techniques of top advisers.

Grandparents with their 2 grandchildren, walking along a log on a river, holding hands

Inheritance planning

Rethinking legacy: Fresh ideas for a changing landscape

Legacy planning has long been central to clients’ financial aspirations. But the world around those aspirations is changing rapidly, presenting a powerful opportunity for advisers.

A woman and 2 men, working late at night in an office over a laptop

Government and regulation articles

Building bridges: Six ways advisers can help close the protection gap

The Financial Conduct Authority’s (FCA) interim pure protection market study has revealed that over half of UK adults have no protection cover.

A family sat in a living room, with a grandmother playing with 2 children on the floor

Integrated advice and client outcomes: Bridging the advice gap of the AUM model

Siloed advice is under scrutiny. With the forthcoming changes to IHT for pensions, the need for holistic advice will encourage adaptation and an evolution of propositions.