Celebrating the achievements of the protection industry with the BQAs
A showcase of performance, data and quality behaviour
The BQAs are a celebration of better client outcomes, showcasing the traits of firms that make it happen. For 13 years, they’ve helped hundreds of winning firms to grow their business and raise their quality standards.
All BQA nominees are shortlisted based on exceptional performances and statistics. There are 15 awards in total, and our Outstanding Customer Outcome award will recognise the firms that have delivered an excellent end-to-end customer experience.
We are excited to introduce a new award category for BQA’s 2025: the ‘Hero in the Middle’. This award celebrates an individual who has demonstrated outstanding dedication and contributions to our industry.
Nominations for the 2025 awards are NOW OPEN. We’ll close entries on Thursday 12 December 2024 and we can’t offer any deadline extensions.
Event will be held on the 13th May 2025
Highlights and winners
Our 2024 event
Watch our highlight video from this year’s exciting event
Awards categories
Hero In The Middle
Awarded to an individual who has demonstrated outstanding dedication and contributions to our industry.
Outstanding Customer Outcome Award (1-10 employees)
Awarded to businesses who’ve created an exceptional end-to-end experience for their clients in the last 12 months
Outstanding Customer Outcome Award (11-50 employees)
Awarded to businesses who’ve created an exceptional end-to-end experience for their clients in the last 12 months
Outstanding Customer Outcome Award (51+ employees)
Awarded to businesses who’ve created an exceptional end-to-end experience for their clients in the last 12 months
Outstanding Performance Award
Awarded to businesses who consistently achieve low ‘Cancel from outset’ and ‘Lapses’ rates.
Best Reinstatement Performance Award
Awarded to businesses with the best reinstatement rate using our electronic early warning system - ensuring their clients maintain life cover.
Best Customer Retention Award
Awarded to businesses who’ve had a significant improvement in their retention performance (based on lower ‘cancel from outset’ and ‘lapses’ versus the same period last year).
Customer Excellence Awards: Firms, Networks and Service Providers
Awarded to the best performing businesses (based on ‘not proceeding with’, ‘cancelled from outset’, ‘lapses’, ‘check your details’ and ‘non-disclosure’).
Protection Written in Trust
Awarded to the business with the highest percentage of their protection sales written into trust, over a 12-month period.
Data Precision
Awarded to businesses that get the most application details correct from the start (based on the lowest 'check your details' amends, ‘nondisclosure' rates and a low ‘complaint’ score).
Best Supporting Account Manager
Awarded to a relationship manager who has demonstrated outstanding commitment to the Data Quality Programme.
Special Recognition (Firms)
Awarded to a business or individual, nominated by their relationship manager, who has demonstrated exceptional business quality behaviours, activity, direction or performance.
Special Recognition (Networks)
Awarded to a business or individual, nominated by their relationship manager, who has demonstrated exceptional business quality behaviours, activity, direction or performance.
Special Recognition (Service Provider)
Awarded to a business or individual, nominated by their relationship manager, who has demonstrated exceptional business quality behaviours, activity, direction or performance.
Consumer Duty
Awarded to businesses that excel in providing fair value, clear communication and robust consumer support, ensuring that customers needs are a prioritised and met effectively
Submissions are now open
Entries for the Business Quality Awards 2025 are now open
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