Business Quality Awards
Celebrating excellence in protection
For more than 15 years, the Business Quality Awards have recognised the advisers, firms, networks and strategic partners delivering outstanding customer outcomes across the protection industry.
The awards celebrate quality, innovation and customer-focused advice, shining a spotlight on those raising standards and making a real difference to customers every day.
More than an event, the BQAs bring people together to celebrate success, share inspiration and champion the value of great advice.
Why the awards matter
The Business Quality Awards are about more than recognition. They showcase best practice, celebrate innovation and shine a spotlight on the people and businesses setting the standard for customer-focused advice.
By sharing success stories and real-life experiences, the awards help inspire the industry to keep improving outcomes for customers.
See the 2026 winners
Discover the advisers, firms and networks recognised for delivering outstanding customer outcomes across the protection industry.
Watch the highlights
See the moments, stories and celebrations from recent Business Quality Awards.
2026 Business Quality Awards Highlights / 27 Jul 2026 / 01:26
2025 Business Quality Awards Highlights / 22 Jul 2025 / 02:08
2024 Business Quality Awards Highlights / 24 Jul 2024 / 02:51
Beth's Story - When Protection Matters Most / 24 Jul 2024 / 03:54
Hero in the Middle
Celebrating the people behind the customer outcome
The Hero in the Middle award recognises the individuals whose expertise, care and determination make a meaningful difference to customers when it matters most.
These are the people demonstrating excellence through the support, service and outcomes that families rely on.
Meet our recent winners
Hero in the Middle winners 2026 / 27 Jul 2026 / 07:15
Visham Jawahur - Hero in the Middle winner 2026 / 13 Aug 2026 / 04:32
Romany Youell - Hero in the Middle winner 2026 / 13 Aug 2026 / 04:23
Lisa Kelly - Hero in the Middle winner 2026 / 13 Aug 2026 / 03:17
Aidan McMullan - Hero in the Middle winner 2026 / 13 Aug 2026 / 03:48
Naomi Jeffs - Hero in the Middle winner 2026 / 13 Aug 2026 / 03:38
Hero in the Middle winners 2025 / 22 Jul 2025 / 06:56
Neil Bohan - Hero in the Middle winner 2024 / 24 Jul 2024 / 05:10
Celebrating our 2026 winners
Honouring those delivering outstanding customer outcomes across the protection industry.
