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Help protect your family with life insurance from the UK's No 1 Life Insurance provider*. 

The things you do as a parent will last your children's lifetime. Your support and advice will stay with them always - because being a parent doesn't stop when your life does. Life insurance could provide you with the security of knowing your loved ones will be able to manage financially if you were no longer around.

*Based on new individual Life Insurance sales in 2016, Term & Health Watch Report 2017, Swiss Re

Life insurance explained

How does life insurance work? - Life Insurance could pay out a cash sum if you die during the length of the policy. It could be used to help pay the mortgage or help protect the family's lifestyle and everyday living expenses. You choose the amount of cover you need and how long you need it for and unless you make any changes, your cover amount will remain the same.

You can also choose whether to pay your life insurance monthly or annually and your premiums won’t go up unless you alter your policy, so you’ll always know how much you’re paying. 

Do I need life insurance? - Anyone may have a need for life insurance, for example, those with children, a partner or spouse who depend on your income, or a mortgage on the family home. Remember, the monthly cost of life insurance tends to be cheaper the earlier in life you take out a policy. It's also important to choose a premium that you can afford now and in the future.

Important information - Please be aware that life insurance is not a savings or investment product and has no cash value unless a valid claim is made. Read the Policy Summary PDF (1.61MB), Policy Booklet PDF (204KB) and more important information before you apply.

Additional options

Critical Illness Cover

Can be added at an additional cost when taking out life assurance. 

It could pay out your chosen amount of cover if you're diagnosed with one of our specified critical illnesses during the length of your policy.

Additional benefits

At no extra cost we include additional benefits which give you even more protection and offer you extra peace of mind.

Find out more

Life insurance calculator

Not sure how much life insurance cover you need?

Use our life insurance calculator to help you decide. Just answer some questions about your needs and the things that are important to you.

Use the calculator

Help me decide

Get the help you need with our range of tools, guides and articles.

Get a quote and apply online today. You'll get an instant online decision.


Offer Details

Moneyfacts Consumer Awards - vote now!

Moneyfacts awards 2019 - Vote for us   

We're delighted to be nominated for the Moneyfacts Consumer 'Best Life Insurance Provider (Direct)' Award for the 4th year. Vote for us now!

Vote for us and enter a Moneyfacts prize draw for a chance to win £1,000 for taking part. Terms and conditions apply. 

Voting closes on Friday 16th November 2019.


Our UK based staff provide a dedicated service to deal with all your life insurance queries. Here is a link to the most common questions:

Life insurance FAQs

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