04 January 2021

Retiring the clichés and reducing the complexities: Our new TV advert

You may have seen our new TV advert that aired at 9pm on ITV1 on New Year’s Day. If you missed it, you can watch our full-length advert here:

The clock’s ticking on those retirement clichés

For many of us retirement is no longer represented by the cliché of reaching a certain age, being given a golden carriage clock and winding down in life.

At Legal & General, we want to help people lead longer, healthier, happier lives and we think that everyone should be able to have a more colourful retirement.

We believe that financial advice is essential in achieving this. We know that around a third of retirees spend more time choosing a car than planning their retirement income. Moreover, since pension freedoms were introduced in 2015, many more consumers are making decisions about their retirement income without seeking any financial advice. The proportion of people entering drawdown without advice has risen from 5% in 2015, before pension freedoms to 30% in 2017.

We want to support people who may otherwise make retirement income decisions without financial advice. We’re working to help everyone understand their options for retirement and create solutions that reduce the complexity around finding the right retirement income for them.

We believe in the importance of financial advice

Our TV advert aims to raise awareness, particularly amongst people who have potentially been avoiding considering their retirement income options. We believe that independent advice is essential for the best financial outcomes, that’s why we have included links to Unbiased and Pensionwise on our consumer landing page. We hope that this will encourage over 55’s to connect with financial advisers, mortgage brokers and accountants and find out more about their pension options.

The emergence of COVID-19 has added another layer of complexity for retirees, with 1.5 million over 55’s planning to delay their retirement as a direct result of the pandemic. Over 55’s are in need of more support than ever to navigate their pension choices and make more informed decisions.

Interested in finding out more?

We specialise in helping advisers support their clients to achieve their financial goals in retirement.

If you’re interested in finding out more, our dedicated team are here to support you.

Contact our team