We’ve joined the care market, with the launch of our new immediate needs annuity, Lifetime Care Plan.

When it comes to care advice, clients and their families often ask more of you than just financial advice. We know that care funding advice can be extremely rewarding, but with a complex market, that can be time-consuming and frustrating, this can take time.

We believe we can make a difference in this market. We want to support you by helping you turn some of your most complicated client discussions into care conversations that really make a difference to their wellbeing.

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Product information

Find out more about our Lifetime Care Plan, who it might be suitable for, the cover it can provide and additional options.

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Case studies

We’ve created two case studies to show how a Lifetime Care Plan can help your clients.

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Care funding resources

Our resources will help you and your clients understand how using an immediate needs annuity could be a solution, and the other options your clients may have to help fund their care.

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Care guidance resources

We’ve created some useful documents to help you navigate your clients through the complexities of the social care system.

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Prefer to talk?

To discuss our Lifetime Care Plan and entry into the market, speak to one of our dedicated account managers. You can either call 0345 765 4465 or email us below.

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Questions and answers

It’s normal to have questions about choosing an immediate needs annuity and how it works. We've answered some questions about our Lifetime Care Plan.

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Watch our webinar as we discuss the current and changing landscape of the care market, and introduce our new immediate needs annuity - Lifetime Care Plan.

Call us Monday to Friday between 9.00am to 5.00pm. Call charges will vary. We may record and monitor calls. 

If you're contacting us by email please remember not to send any personal, financial or banking information belonging to you or your client because email is not a secure method of communication.