Profile photo of Rachel Cude
Rachel Cude
Head of Product Proposition Development & Oversight
Workplace Pensions

Rachel leads a team focusing on our workplace pensions and ISAs. She and her colleagues respond to regulatory change and customer need by developing new workplace product propositions, while also ensuring  strong governance and oversight of them.

Helping our scheme members make good financial decisions throughout their lifelong saving journey is Rachel’s key goal. She looks to turn the regulatory and governance frameworks that shape our products into a climbing frame, not a cage.

She’s been with us since 2017, moving through a series of product-related roles to reach her current position. She brings a wide range of experience to bear on her work with us, built up since the start of her financial services career back in 1995. At every step she’s always looked to put customers first and make a real difference for them.

Over the years she’s built up a wide range of financial and management qualifications. She’s based in the Purbecks and, when she’s not sorting out challenges on behalf of our customers, turns her keen eye for detail to crocheting and knitting for local community projects.

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