01 November 2023

OSB Group helps landlords grow their rental business

By Kent Reliance for Intermediaries

The past couple of years have been challenging for the buy to let market, with landlords being hit by rising interest rates, tax rates and a raft of new regulations.

Even landlords who’re considered as being of high net wealth haven’t been exempt from the economic storm currently buffeting the rental sector.

Although these clients may hold significant wealth and assets, they might not have access to their capital upfront which means they may encounter difficulties when it comes to finding finance to enable them to buy a new property.

Many high street lenders are set up to deal with high volumes of standard loans with cookie-cutter mortgage applications, so when it comes to high net worth clients looking to invest in property, a more tailored approach from a specialist lender is often required.

Kent Reliance for Intermediaries created a High Net Worth Client Management Team in March 2022 with the aim of providing clients with mortgages totalling more than £7.5 million with dedicated support.

Headed up by Krissy Salmon and supported by client account manager Steve Wood, the team holds regular reviews with brokers and their clients to ensure a seamless service and support them with any new borrowing requirements or help with retaining their business.

With criteria such as no maximum loan amount up to 90% LTV and being able to accept interest only applications with no minimum income, the team has gone from strength-to-strength since its launch.

The team also has the ability to understand and consider clients with unusual or complex income sources, such as sportspersons, musicians, actors, authors and influencers.

“Our mantra is that service and relationships are key,” Krissy says. “We’ve certainly seen a lot of demand for the service from brokers over the past 18 months which shows there was a real need for a facility which provides them with stability in managing their clients’ portfolios, especially in these challenging times.

“We provide support from application to completion and beyond, and we say to brokers that if we like a client’s model and what they’re doing, let’s work together to get a facility in place and take their business to the next level.”

With more than 15 years of business development experience at OSB Group between them, the team’s tailored service and bespoke pricing helps brokers meet their clients’ evolving borrowing requirements.

Krissy and Steve’s deep sector knowledge and ability to access products and criteria from not just Kent Reliance for Intermediaries, but also the Group’s other two lenders - Precise Mortgages and InterBay, means they can come up with creative solutions for even the most complex of cases.

“Being able to leverage the scale of the Group is a game-changer,” Krissy continues.

“We’ve found that brokers who’ve been historically loyal to one brand are now discovering what our other brands can offer their clients. For example, we’ve received residential mortgage enquiries off the back of buy to let business and we’ve had clients switching between brands for their big portfolio loans.

“We know that brokers are entrusting us with their important clients, so we’re delighted to be able to bring a private banking approach to the specialist lending sector.”

To find out more about how the team could help your high net worth clients, email krissy.salmon@osb.co.uk or steve.wood@osbgroup.co.uk 


Information correct as at 25 October 2023. For intermediaries only.

For adviser use only. Please note this content has been supplied by our lender partner and as such, is their responsibility. No party shall have any right of action against Legal & General in relation to the accuracy or completeness of the information in this article.