Ali Crossley - headshot
Ali Crossley
Managing Director, Distribution
Retail

Ali Crossley is the Managing Director, Distribution of L&G’s Retail business. She heads up all of its protection, annuity and home finance distribution activity, which includes direct, intermediary, bank, affinity and aggregator channels. That's complemented by her leadership of its Mortgage Services business, plus its Advertising Standards and B2B Marketing teams. She reports to Retail’s CEO, Laura Mason.  

Before joining Legal & General in 2019, Ali was the Managing Director of BGL’s affinity business, Junction. She was promoted from Customer Director after leading the acquisition of Sun Life and Virgin Money. She was also responsible for BGL’s 3,000-strong customer services team and introduced a number of digital innovations, including webchat, a self-service centre and robotic technology.  

Her other financial service roles include Chief Operating Officer at Saga Financial Services and Marketing Director and Director, Retirement Income at Prudential plc. She’s also a non-executive director of Age UK Enterprises.

Ali lives in Rutland and has two children. Outside of work, she’s a keen runner, cook and gardener, and travels to Italy as much as possible.