Paula heads up one of the largest DC pension providers in the UK with £183 billion total AUM (FY 2024). She leads teams across L&G’s Retail and Asset Management businesses to create and deliver a clear commercial, client and customer-centric strategic vision, while also overseeing Retail’s broader customer strategy.
Paula is passionate about leading and transforming businesses through data technology, client and customer experiences, drawing on her over 20 years of financial services experience to do so. In her previous role as Retail’s Chief Customer & Strategy Officer and CEO of Financial Advice, she led a diverse function that included the direct-to-consumer protection, annuities and lifetime mortgage businesses, regulated advice, plus the business strategy, customer insight, marketing and technology teams.
Before joining L&G in 2013, Paula held marketing leadership roles in the Commercial Banking and Insurance Divisions of Lloyds Banking Group. She worked across the Lloyds, Halifax and Bank of Scotland brands, leading several major transformational projects. They included the integration of the HBOS and Lloyds marketing functions, and the rebranding of Lloyds TSB to Lloyds Bank.
As a fellow and mentor of the Marketing Academy, she enjoys developing future talent. When she’s not at work she enjoys running, paddleboarding and walking on her local beach with her family and much-loved dog, and exploring the rest of the world.
L&G campaigns Paula's supported
