Find out about
National Annuity Day
Annuities are a simple path to later-life peace of mind. That’s because they give you a guaranteed retirement income for the rest of your life. But not everyone understands how much clarity and contentment they can bring.
That’s why we’re sponsoring the first ever National Annuity Day on Tuesday 21 October 2025.
It brings together trusted retirement planning voices to help you pause, reflect, and make informed choices. So you can move toward retirement with calm confidence and a plan that works for you.
What is an annuity?
Annuities give you a regular, guaranteed income for the rest of your life. They’re usually available once you’re 55 or older, or 57+ from April 2028.
People usually buy one with their pension pot. Once you’ve set one up you can’t make any changes to it. So it’s very important to make sure you choose the right one for you.
Why annuities matter
Let’s start with an important fact. Now may be a good time to buy an annuity and get some of that lovely, secure guaranteed income:
- UK annuity rates have risen over the last few years because they’re closely linked to interest rates.
- Total annuity sales have gone up by 34% since 2023, driven by those higher rates and a need for guaranteed income. 65’s the most common age for buying one.
And annuities offer attractive benefits. According to our YouGov panel of 2,058 people, more than half of UK adults aged 50+ put security or stability first when it comes to later life income:
- Just over a third of them (35%) want a 'steady and stable' retirement income.
- About a quarter want to be 'always prepared' with a regular income and cash reserve.
Annuities can definitely help with that. They’re all about stability and security. And they might be a good choice for the rest of the UK’s 55 or older adults too:
- About a fifth (18%) of adults want to be ready for any changing needs
- Worryingly, about one in ten (11%) just haven’t thought about their spending habits
Annuities can be a good base for a retirement income strategy. And whatever your income needs, regular, guaranteed payments are probably worth considering for when you retire.
But even though many UK people aged 50+ value income certainty, many of them don’t know that annuities can help them achieve that certainty.
That’s why National Annuity Day is so important.
Celebrate National Annuity Day
Pause, reflect and build your annuity knowhow. That can include everything from using our annuity calculator to see what one could do for you to having a chat with a financial adviser about your annuity prospects. If you don’t have one, you can find an adviser at Unbiased.
Pension annuity calculator
Our annuity calculator provides a helpful estimate of your potential retirement income with an annuity and our other guaranteed income products. Use our calculator to see how much you could get.
How your happiest retirement could look
Happiness in retirement
We wanted to see what being happy in retirement really means. So we worked with the Happiness Research Institute to find out.
Find your happy retirement
Discover what your happy retirement looks like through our quick personality quiz.
Retirement happiness hotspots
A happy retirement’s about where you’re at as well as how much you’ve got. Find out where your happiest hotspots could be.
Watch our annuities explained series
Join Barry, who’s annuity curious, as he quizzes John, our annuity expert. They chat through the annuity basics over several bite-sized episodes, covering everything from what they are to how you buy one and more.
What is an annuity? | Annuities Explained /
What are the types of annuity? | Annuities Explained /
Annuity vs Drawdown | Annuities Explained /
UK annuity rates explained | Annuities Explained /
How is my annuity calculated? | Annuities Explained /
How do I buy an annuity? | Annuities Explained /