Why choose L&G
For you, your clients, and your business
Everything we do starts with you, the intermediary. We listen and we learn. We design products and services so we can deliver more for you, and you can deliver more for your clients.
Just like you're there for your clients, we're here for you. Today, tomorrow and into the future.
Our latest wins
CCA - Customer Service Team of the Year (Gold Winner) 2025
Moneyfacts - Best Annuity Provider 2024
Our commitment to you and your clients
Trusted products to meet your client's needs
Guaranteed income products to help you grow your business.
Support whenever you need it
We’re here to help you with support that works around your business. Whether that’s by phone, over email or with a face-to-face meeting.
L&G Apply
A completely digital annuity application platform that's smart, simple and streamlined designed to make things more efficient for you. Go digital today.
Create brighter financial futures
Not only do we want to deliver first class retirement outcomes, but we also want to build a better society to improve lives, raise standards by investing in long term assets that benefit everyone, from housing the renewable energy.
Care Concierge
Care Concierge gives your client and their immediate family free access to confidential telephone guidance. Helping them to understand, find, and fund adult and later life care.
Provided by L&G Care Service.
About us
As L&G’s Retail business, we’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys. Find out more about our financial strength.
Your go-to experts for retirement income products
We are excited to introduce the Intermediary Annuity Specialists Team, your dedicated support for all queries related to our Retirement Income products. Our team is here to provide you with personalised assistance, ensuring you have all the information and support you need.