Moving the dial on buy to let tech

I read recently in OSB Group’s latest Landlord Leaders research that three fifths (62%) of landlords feel optimistic about operating in the future – a number that’s increased over the last three years.

That’s even amidst rising private rented sector challenges like tenant affordability and increased regulation, meaning it’s encouraging to also know that more than a quarter are committed to grow and build their businesses long term.

It’s insight and optimism like that which fuelled OSB Group’s decision four months ago to officially launch its new, dedicated buy to let brand, Rely, which was born with an ambition to match broker and landlord optimism and provide them with the winning edge through brand new mortgage origination technology.

Most importantly, the new mortgage platform which was created in-house to underpin OSB Group’s buy to let offering, was built alongside on-going broker feedback, meaning the the impactful tech is well-equipped to move the dial on the day-to-day for brokers and their landlord customers.

The tech, which includes a fully digitised post-offer process, is empowering brokers to succeed through key wins like registration in under four minutes, 50% less inputting on applications, and faster more accurate decisions thanks to a combination of software integrations - all things we know make a difference for brokers.

With the private rented sector now shaped by tighter regulation, evolving technology and changing customer behaviour, 2026 will be the year lenders and brokers prove that technology and advice can work together to provide positive outcomes through digital tools.

We think of it as a way of simplifying the ordinary to mean we can focus our expertise on the extraordinary - where it really matters for customers.

Feedback from brokers also influenced the type of products Rely offers as well as worthwhile changes to processing. For example, at the same time as streamlining access to the buy to let hub, which we know is important to brokers, and have since increased the maximum loan size to £10m.

Because of the ongoing broker involvement, it’s a winning moment for us when we hear feedback from brokers directly where our new tech is making a difference. 

Recently Jack Cope at Bridgemore Capital let us know how impressed he is with the new platform, explaining that new capabilities and minimal documentation empowered him to achieve an agreement in principle on his remortgage case in under 48 hours.

If you haven’t already, join the Rely revolution and make sure the first point of call for your next buy to let case is your Rely BDM.

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