Luana Jordan
Luana Jordan
Senior Product Manager
Home Finance , Product & Proposition

Luana works in LGHF’s New Product Development team. She’s the product owner of our Payment Term Lifetime Mortgage (PTLM), and also works on our Lifetime (LTM) and Retirement Interest Only (RIO) Mortgages.

She drives innovation at every stage of the product life cycle, designing and developing new products and evolving existing ones. Her work ensures that our offer stays competitive in the equity release and related marketplaces, while also more effectively serving more customers. She’s inspired by a strong sense of how our products can and must evolve to meet changing later life financial needs.

Luana joined us in May 2022 from the Nationwide Building Society, where her financial services career began in 2018. After a brief stint as a current account product executive, she moved into their mortgage product team and ended up looking after their lifetime, RIO and retirement capital and interest propositions. She also worked on their first-time buyer and home mover products, and their direct-to-consumer sales and advice process.

Her work at Nationwide followed sales and marketing roles in other industries, after a BA Hons in International Relations with Political Science at the University of Birmingham.

Luana lives in London but was born in Argentina, where she learnt her fluent Spanish. When she’s not evolving the later life lending market, she enjoys urban life, bouldering and walks across the city’s parks and gardens with her Yorkshire terrier.

Other articles by Luana Jordan
Other lifetime mortgage experts
David Hamilton

David Hamilton

As LGHF’s Head of Product, David’s responsible for bringing new products to market and making sure that our existing products stay marketplace relevant. He leads a team of four product, customer outcome and proposition managers.

More about David