Share your Colourful Retirement story for a chance to receive a
£250 gift card

Wwant to celebrate the diversity and uniqueness of retirement in the UK todayGone are the days when you collected your carriage clockhung up your hat; and then put your slippered feet up for the next decade.  

We want to change how retirement is depicted and share stories of people who are under-represented.  


How has your life changed since you reached retirement age? Maybe you have embarked on an adventure, sold up and hit the open road, or started again with new home, or new love? Perhaps retirement has just given you time to reflect or to spend precious time with loved ones? Maybe you feel you now have the freedom to be your true self. 

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Many people choose to follow bold new ambitions while in retirement, whether that’s education, charity, activism or just caring for others. We are looking for stories that show the passions and pursuits of the over 65s, that challenge the stereotypes of the old ‘pipe and slippers’ or ‘blue rinse’ retirements.

And we want to show the whole spectrum of people who experience retirement. No matter your age, race, sexuality, disability or religion. 

Every retirement is different; we want to hear what makes your retirement colourful


Your story could be worth £250

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If you are aged 65 or over, please send us a short summary of your colourful retirement story (maximum 750 words) by 30 June 2021.

If we like your story, and use it, we’ll send you £50 Love2Shop gift card as a thank you.

The most interesting stories may be used as one of our main feature articles. If so, we’ll get in touch, and you could receive a £250 Love2Shop gift card instead of the £50 gift card mentioned above.

If your story is shortlisted we’ll be in touch for more information by
12 July 2021.

Please complete the form with your details and a short summary of your colourful retirement story.

Thank you for submitting your short story. If your story is shortlisted we’ll be in touch for more information by 12 July 2021.

By submitting this form you consent to us reviewing the information you have provided for shortlisting as a Colourful Retirement Story. Click here to review our Privacy Policy.



Terms and conditions

Details about the offer

If we'd like to use your story we will get in touch. To qualify for a gift card you will need to sign a 'Release Form' to give us permission to publish your story on our website, newsletter and on social media. We'll send you a £50 Love2Shop gift card if we publish details of your story. There are a few stories we’d like to choose for a Feature article. In this instance we will get in touch and see if you’d like to do this. If so, we’ll need more details and will arrange a photographer to take some pictures of you to use with this article. We’ll send you £250 of Love2Shop gift card to say thank you for your time for a Feature article, rather than the £50 gift card mentioned above. Rest assured, we won’t publish any information you provide to us without your written permission.  

To be eligible for consideration for publication you will need to write a short summary of what makes your retirement different. Candidates for the stories should be aged 65 or over and a UK resident. If you are submitting on behalf of someone else, please confirm that you have their permission. For any stories that we would like to feature we will need the candidate’s direct permission. This will be requested from shortlisted candidates by 12 July 2021. Entries will be reviewed by the Legal & General Retail Retirement Marketing department. 

The closing date for applications is 23:59 on 30 June 2021. Candidates who are shortlisted will be contacted by 12 July 2021 but we may be in touch before this point to find out more information. If you are shortlisted, there is no guarantee that your story will be published nor that you will qualify for the gift card. We will keep you in touch every step of the way so that you know if your story is published.  

We will confirm those entries which have qualified for the gift card via email and telephone confirmation. The gift card will be paid to the person mentioned in the story and will be sent via email to the address provided within 30 days of us first publishing your story.  

The Love2Shop gift card can be spent at many high street and online stores, as well as restaurants and attractions. More details can be found here. The gift card will be valid for one year from issue date. Terms and conditions for using the gift card by these companies may apply. No cash alternative is available.