
The Link Magazine
Expert insights, tailor-made for advisers
The Link Magazine is your expert quarterly guide to the protection market. Each issue showcases the latest insights, data and thought leadership from our protection team, to help you dig deeper into market trends, products and analysis.
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In this issue
- Catching up on the BQAs – James Shattock covers our annual Business Quality Awards.
- Value over cost – Our key tips for helping your customers understand the true value of protection.
- Introducing Joanne Coan – We catch up with our new Strategic Partnerships Director.

Previous issues
Issue 5, March 2022
Catching up on the BQAs with James Shattock and introducing our new Strategic Partnerships Director.
Issue 14, December 2024
This issue shares why selling protection is only the start of the adviser-client journey and what steps you can take to improve client engagement, delivering long-term benefits, and lots more.
Issue 13, September 2024
Read how the evolving client-adviser relationship will help deliver more meaningful support and advice; learn how to navigate difficult but critical protection conversations and more.
Issue 12, June 2024
Insights from James Shattock at the Business Quality Awards, a touching story of how Critical Illness Cover supported Beth and Pete, and our enhancements to Critical Illness Cover
Issue 11, March 2024
A look at how divorce impacts your client's retirement, Intergenerational lending and a celebration of the birthday of our podcast, Just Covered
Issue 10, November 2023
A look at how the Cost of Living Crisis is affecting care home fees as well as an introduction to both the Bank of Family and our new online claims process.
Issue 9, July 2023
A recap of the 12th Annual Business Quality Awards, as well as a look back to Critical Illness Cover as it turns 40.
Issue 8, April 2023
Explore how purpose can transform our future with Nigel Wilson, and support on how to develop your business.
Issue 7, December 2022
A lookback at 2022, including key findings from our exclusive Deadline to Breadline report.
Issue 6, August 2022
Helping to reposition the cost of living crisis conversations with clients and building business resilience in times of uncertainty.