Why choose L&G for your life insurance
Your financial future deserves to be in good hands. Our company has been around since 1836, but by choosing L&G Life Insurance, you can protect your loved ones today and tomorrow.

Proud of our past and excited for our future
On a summer’s day almost two centuries ago, a group of six lawyers founded L&G. Ever since, we’ve been dedicated to providing the best life insurance we can and safeguarding people's financial futures.
We’re committed to setting up a better future for our individual customers and the society in which we live.
As a leading financial services group, we can positively impact society. We’re committed to setting up a better future for our individual customers, shareholders and the society in which we live. We want to understand our interaction and effect on the natural environment. We’re also dedicated to uplifting communities, through engagement with local partnerships and social projects on an individual and organisational level. Good beyond business is good for business.
Today, we’re proud to be one of the world’s most established life insurance companies. But of course, actions speak louder than words:
All figures from 2024, includes Over 50s policies
What good is a life insurance policy if it doesn’t pay out? We aim to pay as many claims as we can. L&G paid out more than 14,000 life claims in 2024. This included policy holders lost to cancer. We’re proud that we help families financially at a difficult time.
When it comes to choosing the right life insurance company, credibility counts. For the seventh year in a row, L&G was named Moneyfacts Life Insurance Provider of the Year (Direct) at the 2026 annual Consumer Moneyfacts awards. Our Life Insurance is Defaqto 5 Star Rated - the highest rating possible!
Behind every life insurance claim is a real human story. Our friendly team are Samaritans trained – and every claim is managed with compassion. To make things as simple as possible, claims can be made online through a mobile, tablet or computer.
Types of life insurance we offer
We all have different stories, and our life insurance reflects the fact that no two journeys are the same. Which cover is right for you?
Life insurance
A ‘level term life insurance’ policy where the amount of cover remains the same, regardless of when a claim is made during the policy’s lifespan.
Decreasing life insurance
Sometimes referred to as ‘mortgage life insurance’, Decreasing Life Insurance is where the amount of cover reduces over time, roughly in line with how a repayment mortgage reduces.
Critical illness cover
Critical Illness Cover can help you and your family to make ends meet if you suffer a critical illness that we cover – from childcare fees to paying the bills.
Get a free quote in 2 minutes
Your circumstances are unique to you, so we like to make our quotes as personalised as possible. Tell us a little about you – from your smoker status to the type of cover you need – and we’ll generate a quote in around two minutes.
Other related articles

How to pick the best life insurance for your needs

Benefits of life insurance


