Showing up for first time buyers: about that affordability gap

First time buyers are important. And, unsurprisingly, all the pressures heaped on them also makes them a resilient bunch. Combined headwinds of affordability challenges, higher rates and deposit requirements have all pitched up for a battle, but demand hasn’t faltered. Instead, it’s changed. 

The aspiration to own a home remains undimmed, but the reality of how your first time buyers get there is what’s really new. Today’s first time buyer is more diverse than ever: many are entering the market later in life, often after longer periods of renting, while others are navigating more complex financial situations - multiple income streams, variable earnings or reliance on family support. 

The old and the new 

Here’s the rub: this shift is creating a growing mismatch between traditional lending models and what the borrower of today really looks like. In many cases, the idea that buyers are falling short of affordability by huge margins is something of a myth. In reality, it’s fine margins – and bridging that gap is where the greatest opportunity for everyone lies. 

Affordability, then, remains the most significant barrier. Chipping away at it requires flexibility which, when applied responsibly, can make a meaningful difference. Smart tweaks to how income is assessed, or how cases are structured, can open the door for more customers without increasing risk. Recent changes to lending approaches across the market reflect this direction of travel, with greater recognition of real-life income and expenditure patterns. 

Opening the market 

Encouragingly, these changes are already having an impact, helping more first time buyers access the market as criteria evolves, helping extend affordability and broaden access to homeownership. 

At the same time, routes onto the ladder are diversifying. Shared Ownership, for example, has shifted from a niche option to a more mainstream solution, providing a practical way for customers to build equity and stability without overstretching. 

Similarly, higher loan-to-value lending continues to play a key role for those with smaller deposits. 

Credit assessment is also evolving. Many first-time buyers have limited credit histories rather than adverse profiles, requiring a more rounded view of financial behaviour. Tools and approaches that better reflect these nuances can help ensure that creditworthy customers aren’t overlooked. 

Shifting sands 

Ultimately, the role of advisers and lenders is shifting. It’s no longer just about applying criteria, but about understanding customers’ circumstances and identifying solutions that work within them. 

First time buyers are not retreating from the market – they’re adapting to it. By continuing to evolve our approach, there’s a clear opportunity to support more customers onto the property ladder, turning aspiration into reality.  

These views are the authors own. For Intermediary use only