Here for life

When the moment comes to claim, clients need more than a process - they need a partner they can trust.

How our team of experts help you

Bringing 'Here for life' to life

For the moments that truly matter. Claims often come during life’s toughest moments. When everything is going well, we might not hear from your clients. But in the meantime, we’re investing in our people. So, when it matters, we’re here for you and your clients.

As a well-established and trusted provider, we make protection simple and seamless, helping you build stronger relationships, grow your business, and give customers the security they need for life.

Our story so far

For over 185 years, we've been protecting families, businesses and communities through life's highs and lows. That heritage has shaped us into the trusted organisation we are today - combining experience, expertise and innovation. And while our roots run deep, our focus is firmly on the future, making sure we're here to support advisers and their clients for generations to come.

 Why choose L&G? 
 Here for your clients' 
 Every client is unique - and so are their challenges. With over 185 years of expertise, we deliver protection that adapts to real lives, from everyday cover to the most complex cases. Whatever the need, we have the experience to find the right answer. 
  
 Effortless by design 
 We make protection simple, so you can focus on advice. From smooth underwriting to seamless claims, our expert processes are built to remove friction and save time - giving both you and your clients confidence at every step. 
  
 People helping people 
 We know advice is personal - it's people helping people. That's why we work in partnership with advisers, combining your client knowledge with our expertise and support. Together, we make sure every client gets the protection they need, no matter how simple or complex the case. 
  

Expert help, every step of the way

Distribution Director, Julie

“Care Concierge was there for me and my Dad when he needed help, so I know just how vital that can be in times of need. It’s why I’m so passionate about ensuring you have the best tools and products at your fingertips, and that our BDMs support everyone.”

Here for your client's needs

Cover needs to fit every client, every time. And no two lives are the same. This means having broad options and built-in flexibility for unique circumstances and life changes. Experience has taught us there are challenges you might not even think of.

Built for your business

When life throws challenges, our services need to be smooth and stress-free. We do this through transparent underwriting processes, as well as offering the right level of support, expertise and resources along the journey.

Going above and beyond

Going the extra mile is essential for tackling future challenges. Sometimes, it’s about celebrating the hard work our partners do for their clients – like at the BQAs. At others, it’s about investing in communities or pioneering research to address the long-term challenges we all face as a society.

BQA Adviser Heroes

Find your dedicated team

Get in touch

Our dedicated sales and support team are here to help you with technical queries or support with your business.

Access our full range of resources

Insights and articles

Our latest analysts and expert views to give you a deeper insight into market trends and products.

Webinars and CPD

Earn structured CPD with our CII-accredited webinars and workshops.

Tools and calculators

Access our Protection tools and calculators for your next client meeting.

Literature library

Access our full library of documents, guides and forms to support your advice process.