The Link Magazine
Expert insights, tailor-made for advisers
The Link Magazine is your expert quarterly guide to the protection market. Each issue showcases the latest insights, data and thought leadership from our protection team, to help you dig deeper into market trends, products and analysis.
In this issue:
- How we are reinventing customer care with AI
- Why the strongest claims outcomes are built long before a client ever claims
- Plus – the latest Just Covered podcasts, CPD training updates and get to know more of our colleagues
Previous issues
Issue 18, March 2026
Read how we're rethinking legacy on the changing landscape, making herstory with the women of L&G plus the latest from Just Covered, CPD training updates and new dates for our ever-popular Mortgage Club Roadshows.
Issue 17, December 2025
Read how AI is giving advisers their time back as well as how Advisers at the heart of mortgage and protection, are championing customer outcomes.
Issue 16, October 2025
Hear from Mike Pritchard on how to combine deep industry knowledge and integrity as well as how helping your clients find the right care, with Care Concierge.
Issue 15, March 2025
Catching up on the BQAs with James Shattock and introducing our new Strategic Partnerships Director.