Choosing the best life insurance
The best life insurance is of course subjective, as everyone has different needs when it comes to their financial protection. But as we’ll explore, there are some independent criteria – from awards to customer feedback – that could give you a sense of each life insurance provider’s offering and reputation.

How to pick the best life insurance for your needs
Life insurance can provide financial support to your loved ones if you die while covered by a policy. But is there really such a thing as the best life insurance? In reality, your work situations, family dynamics and financial commitments will be different to others.

How to choose the best UK life insurance provider
There are hundreds of life insurance providers in the UK, so to help you choose the best option, here are some factors you might want to consider when you compare life insurance providers.
- Consumer protection. It's sensible to choose a life insurance company that's subject to UK regulations, which is required in order to be financially stable. If the insurer cannot pay its claims, a government backed scheme (FSCS) pays compensation.
- How the policy compares. There is more than one type of life insurance available. Shop around for an insurer that offers the type of policy you need.
- Do they pay out? People buy life insurance to protect their loved ones. It's a good idea to check the insurers’ payout record for peace of mind.
- Reputation. Does the life insurance provider have a track record in the industry and positive customer reviews?
- Additional features. Some insurers provide extra benefits, such as the ability to make changes to your policy, and cover for terminal illnesses and accidental deaths.
Why get life insurance with L&G?
We've been protecting families like yours for over 185 years. You can trust us to provide expert cover and supporting benefits.
How does L&G compare?
We’re proud to have a well-earned reputation as being among the best life insurance providers.
Award winning
We were immensely proud to be awarded Moneyfacts Life Insurance Provider of the Year (Direct) at the 2025 annual Consumer Moneyfacts awards for the sixth consecutive year.


Rated 5 star
Our life insurance is 5 Star Defaqto rated - the highest rating possible!
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